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Speaker Evenings

Segmentation in action

Segmentation in action

Using insight to attract talent to a job nobody wants

In a nutshell

Date

This event has taken place.

Time: 6:00pm (for a 6:15pm start) to 8:30pm

Overview

Discover how insight revolutionised the way Vets Now approach staff recruitment and induction and how it underpins their employer brand.

Vets Now are the UK’s largest out of hours and emergency care veterinary service, working in partnership with over 1,000 daytime veterinary practices and providing emergency treatment to more than 100,000 pets per year. They have 55 out-of-hours pet emergency clinics and 3 x 24/7 pet emergency hospitals across the UK. As such they are always on the lookout for highly skilled and motivated staff that are interested in working in an ‘out-of-hours’ role.

Using qualitative and quantitative mind-set segmentation, Vets Now were able to bring to life their target employee audience (vets & veterinary nurses). Come along and find out how research challenged them to change their outlook on staff recruitment.

Keynote speaker
  •  
    Lisa Robb

    Marketing & Communications Director, Vets Now



CPD 6

Where is the event taking place?

Radisson Blu Hotel

80 High Street
Edinburgh
EH1 1TH

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    Booking

    Tickets cost £10, payable in cash on the night. Please email networking@mrs.org.uk to book your place.



    CPD 6
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