Essentials of Quantitative Research

Deepen your knowledge of data collection, sampling, analysis and presentation

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This comprehensive three-day course enables you to develop a full understanding of all aspects of the quantitative research process, including a range of data collection methods and analysis techniques, right through to drawing conclusions and making recommendations.

It also provides the opportunity to apply your learning by working through a case study from the briefing stage through to the presentation of your findings.

Learning outcomes


• An overview of quantitative research and when to use it

• A range of data collection methods

• The fundamentals of sampling

• Best practice in questionnaire design

• Basic analysis techniques

• Special quantitative techniques, e.g. rating, ranking and mean scores

• The fundamentals of statistical reliability and significance tests

• How to explore data and investigate hypotheses

• How to draw conclusions and make recommendations

• How to present and report findings


Who would benefit

Recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).

Testimonials

“Great and thorough understanding of the research process from start to finish.”

Abigail Goodall, Elsevier
October 2016

“Very thorough and informative course that looked at agency quantitative research from conception to completion.”

Sky Betting & Gaming
October 2016

“Information packed high speed train to quantitative research.”

Ruth Partington, RP Translate
October 2016

“A very good starting point.”

Ruby van der Walt, The Paragon Group
October 2016

“Very informative and content was very well delivered to learn more about the basics.”

Louise Rouke, Coleman Parkes Research Ltd
October 2016

“A great quick-fire way to learn the basics to help inform questioning & business decisions.”

Rebecca Hughes, ADHB
19-21 April 2016