*POSTPONED - new date TBC* Learn how to embed innovation within your organisations in this highly practical course

*POSTPONED - new date TBC*

Overview
It’s increasingly important for researchers to be part of business innovation, and to demonstrate that insight can be the inspiration for changes that deliver a commercial return.

This ‘learning by doing’ course provides an overview of innovation approaches and finds a role for insight professionals in delivering or participating in innovation projects.

It covers how to use customer and market insight to drive innovation within your business, designing innovation projects and using research to identify opportunities, create customer empathy and stimulate creative thinking.

Learning outcomes:

  • Design an innovation framework which is relevant to the problems, challenges or opportunities faced by your business
  • Set the context for innovation and identify opportunities for the business to innovate
  • Create customer benefits through a full understanding of their needs
  • Enable fresh and creative thinking to deliver new ideas
  • Create new product/service propositions and enhance existing ones

Who will benefit:
Experienced client-side insight professionals who are keen to become more involved in driving innovation and change, as well as experienced agency researchers who want to help clients use insight to drive innovation.

Testimonials

“Helping to break the cycle of sequential thinking to drive innovation, but keeping insight at the heart. ”

Elizabeth Lane, BBC Audience

13 September 2016

“Very helpful and interesting. ”

Neha Malhotra Maleri, Tesco

13 September 2016

“Practical, technical and focused. ”

Maria Garcia, Tesco

13 September 2016

“A day well spent! ”

Alicja Furmanczyk, Ipsos MORI

13 September 2016

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Jeremy Rix has 20 years’ experience as an agency researcher and innovation consultant, coach and trainer. He has delivered projects, training and consultancy to multinationals in business-to-business and consumer markets, across a range of industries in the UK and internationally. He also guest lectures on the Undergraduate in Marketing and MBA Courses at Lancaster University. With a passionate belief in the commercial and creative value of customer and market insight, he currently runs OKO, an independent research and innovation agency.

Additional Information

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