Discover new approaches and broaden skills and knowledge.

This course enables you to:

  • Refine and extend your existing range of techniques for moderating focus groups.
Learning outcomes

By the end of the course, delegates should have developed:

  • A wider range of options for planning and structuring focus groups
  • More effective listening skills for moderating focus groups
  • Greater confidence in their ability to apply a wide range of tools and techniques relevant to social and commercial research
  • A wider range of approaches to moderating, including the use of NLP to energise groups and meet the demands of client observation
Who will benefit?

This course will benefit moderators with experience of the qualitative process who wish to be able to provide a broader opportunity to their clients. It is also relevant to clients used to working with qualitative projects who wish to gain greater insight into the moderating process.

Testimonials

“Builds your confidence and reassures methods.”

BBC

18 November 2016

“Excellent incremental skill set for an agency planner or strategist.”

Katy Brown, HayGarth Ltd

18 November 2016

“A good way to build confidence.”

Erica Harrison, ICM Unlimited

18 November 2016

“Full on - interesting and useful.”

Monica Ferrard, BBC

18 November 2016

“Very interactive and enjoyable.”

Kieren Best, Brand Potential

18 November 2016

“Interesting, insightful and reflective.”

Dulcie Denby-Brewer, Define Research & Insight

4 April 2014

“Varied, useful and engaging.”

Sammy Kong, MTV

8 November 2013

Venue

Spectrum Viewing Studio
25 Gloucester Place,London,W1U 8HT

More details of the venue can be found at their website. Visit it here.

Mo Ressler joined Bill Schlackman’s market research agency as a graduate trainee and then worked at Ogilvy & Mather in creative development research. She now works as an independent qualitative research and training consultant, and is a part-time GP counsellor.

Additional Information

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