MRS Summer School

Young researchers – join our masterclass to broaden your research skills and develop keener business awareness

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

MRS Summer School is a three-day intensive masterclass aimed at researchers with two years’ experience or more. The programme enables delegates to develop advanced research skills, plus a keener commercial awareness. Combining expert trainers and MRS’ expertise in providing quality training, this is a stimulating mix of activities:

Day 1


• The End Game: Getting Research Actioned – Mike Taylor, Vodafone

• Master-lass: New Perspectives on Research – Jon Beaumont, Join the Dots

• A Strategic Framework for Business Issues – Caroline Florence, Insight Narrator


Day 2


• Applying Statistics to Market Research – Martin van Staveren, Kantar Media

• Brand Research – Alexa Arrowsmith, Monkey See

• Segmentation – Jonathan Fletcher, Illuminas


Day 3


• Product Development – Helen Wing, Ipsos Innoquest

• Communicating the Message – Daniel Wain, Daniel Wain Consulting

• Qualitative design, chiding right methodology and qualitative analysis – Ruth Clarke


Learning outcomes


• How research can support decision making in a wide range of business contexts

• The underlying principles of a range of research problems

• Making appropriate, well-argued choices for the design and conduct of research projects for a range of business situations, including product development, branding, customer relationships and segmentation

• Applying approaches to the analysis and interpretation of research data

• Presenting findings and recommendations in ways that provide maximum insight for decision making


Who would benefit

Research practitioners and research users who already have a sound grasp of research methods and techniques, but want to take their understanding to a more strategic level.

By agreeing to participate in this training course you also agree to download any software application(s) that are required for the fulfilment of the course.