Online Panels and Communities

Understand new technologies and online panel relationships.

This course enables you to:

• Understand how to best build, develop and maintain online panels or communities using the latest techniques.

Learning outcomes

By the end of the course, the delegates should understand:

• The implications of Web 2.0 for research
• The benefits and challenges of online panels and communities
• How to set-up an online panel or community
• Options for software, and resourcing an online panel or community (both in-house and externally)
• Panellist and community member lifestage and best practice for engagement
• How best to communicate with panellists and community members - usefulness of newsletters online forums etc
• How to engage client-side stakeholders in a community model and complete the two-way relationship

Who will benefit?

The course will benefit people who are running/using a panel or community, in the process of setting one up, or are thinking about doing so.

We’ll focus primarily on case studies from the UK market (but will have some international case studies to share if requested) and will cover primarily client-based panels, both run internally and through 3rd parties (as opposed to access panels).

Testimonials