This course will give anyone new to questionnaire design a solid framework of understanding of the key principles and common challenges. It will build confidence and practice in spotting weaknesses so the main pitfalls are avoided.

Learning outcomes

  • Recognise the strengths and weaknesses of the range of question types - be able to choose an appropriate question format
  • Understand the principles of wording questions – building a checklist of the key ‘tests’ of a question
  • Know what decisions need to be made to achieve a good structure and flow -and minimise order bias
  • Identify the key steps in an efficient and effective questionnaire writing process
Who will benefit

Anyone who is starting to work with questionnaires (whether designing or scripting them) who wants to make sure they have a good grounding in the basics to help them as they start to build their questionnaire design experience.

Learning method

Mix of theory and short exercises to help attendees practice spotting problems.

"Super Useful and easy to understand"

Erin McQuitty, Gymshark
04 December 2019

"Very useful if you are involved in any way in writing questionnaires."

Lorna Phillips, Gymshark
04 December 2019

Kate is a user-friendly, freelance trainer focused on building research and insights skills among agency and client researchers and marketeers. Kate shares her enthusiasm for clarity and simplicity so that research outcomes are practical and commercial.
Before returning to freelance Kate spent 15 years as Learning Director at Kantar - creating global research training programmes. She’s experienced in translating specialist content into engaging learning material – including online video tutorials - as well as facilitation of virtual and in-person training.
Kate’s training skills build on her first 20 years as a research practitioner (RSL, TNS). She is a Certified Member of the MRS and an MRS Advanced Certificate examiner. She originally studied Experimental Psychology at Cambridge.

Additional Information

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