Using social networks and communities to access respondents.

This course enables you to:

  • Develop an awareness of how social media and social media associated techniques such as online communities are being used in market research.

Learning outcomes

By the end of the course, delegates should be able recognise, understand and utilise:

  • The use of social listening/mining/monitoring techniques
  • The use of research communities for market research
  • Co-creation and market research
  • Social Networks as a tool for research
  • Measurement of social media campaigns
  • Quantitative and Qualitative uses of social media

Who will benefit?

The course will benefit all researchers who wish to embrace the changes being created by social media. In these times of change the words of Louis Pasteur are truer than ever: “Fortune favours the prepared mind” and this one-day course will help create prepared minds.

“Useful overview of the social landscape today and how we can measure it.”

Claire Powell, Tesco
09 November 2016

“Useful as a background.”

Rachel Nelson-Girtchen, Sky Betting & Gaming
09 November 2016

“Enlightening, informative & gave practical guidance.”

Sheila Hardwick

“Good overview of techniques, benefits and how they are evolving.”

Jane Breeze, HMRC

“Informative and well structured.”

Cordelia Hay, ComRes

“Really helpful insights and practical advise.”

Lucy Beesley, Frank Research

“Well planned, informative and enjoyable.”

Sonia Maqsood, UNUM


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Ray is the author of The Handbook of Mobile Market Research, The Handbook of Online
and Social Media Research and the #IPASOCIALWORKS Guide to Measuring Not
Counting, the founder of, editor of the ESOMAR book Answers to
Contemporary Market Research Questions, a content author for the University of
Georgia’s Principles of Market Research course and is the Managing Director of
The Future Place, a UK-based consultancy, specialising in training.Ray
has spent the last 35 years at the intersection of innovation, technology, and
market research, during which time Ray has held director level positions with
Vision Critical, Virtual Surveys, The Research Business, Millward Brown,
Sandpiper and IntelliQuest.

Ray sees his mission as “Have fun, help people, pursue knowledge, and try to make some money along the way”

Additional Information

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