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International Journal of Market Research (IJMR)

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Geodemographics Knowledge Base (GKB)

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MRS Certificate in Market & Social Research 

A comprehensive grounding in the basic principles and practices of effective market and social research.


Who’s it for?

This qualification is for anyone who needs a comprehensive grounding in the basic principles and practices of effective market and social research. 

  • Business students – Knowledge of market research can help widen your view of the business world, and signal a potential career path
  • Owners of small businesses – An awareness and understanding of research tools and process can help you to carry out independent, small-scale research to support your business.
  • Research commissioners – An understanding of the research process can help you to work more effectively with your chosen researchers.
  • Market research interviewers – Greater knowledge of research can give you a deeper understanding of your work and your role in the research process, and help you to further your career.

What will I gain from the qualification?

As knowledge of market research is vital to help businesses and public sector organisations make viable and appropriate decisions, studying for this qualification can enable you to:

  • understand the role of market and social research in decision making
  • understand the basic principles and processes which underpin effective market research
  • know how to choose the most appropriate method or tool for a project
  • understand the value of research information to the business or organisation

Impact Magazine

Event highlights

January 2018

MRS Operations Network23.01.18 | MRS, London EC1V 0JR

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Kids & Youth Research 201825.01.18 | Etc.venues, London SE1 7PB

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February 2018
Speaker 05

Is your business or organisation compliant with the new General Data Protection Regulations?05.02.18 | Lecture Room 3, Riddel Hall, Belfast

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