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International Journal of Market Research (IJMR)

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Geodemographics Knowledge Base (GKB)

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MRS Diploma in Market and Social Research Practice 

Designed for those preparing to move into a senior research role, with either a methodological or business focus working as a research provider or buyer.


What will I gain from the qualification?

  • Understand, define and evaluate research objectives, based on a thorough understanding of the context and the business objectives
  • Design creative and appropriate research solutions to identified problems, based on a thorough understanding of approaches and techniques, and taking into account existing and potential constraints and limitations
  • Select appropriate techniques for the collection, analysis and interpretation of the data necessary to inform effective decision-making
  • Provide and justify recommendations to support the decision-making process, based on a thorough understanding of the information gathered during the research process
  • Manage the research process from inception to reporting and follow-up
  • Evaluate choices made at each stage in the process, identify any limitations and devise appropriate strategies for overcoming those limitations

What's Involved?

Where Can I Study?

Entry Criteria

Assessment Dates


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Event highlights

March 2017

Design Training for Market Researchers31.03.17 | MRS, London EC1V 0JR

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April 2017

Advanced Questionnaire Design04.04.17 | MRS, London EC1V 0JR

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Consumer Psychology05.04.17 | MRS, London EC1V 0JR

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