The B2C Custom Panel & Community Decision Framework

Beehive Research Limited – 11 March 2026

Source Beehive

A framework for making intentional, strategic choices about customer panels and communities
This framework draws on Beehive’s experience working with organisations across the public and private sectors to design consumer panels and communities that support long-term understanding, robust insight and confident decision-making.

HOW TO USE THIS FRAMEWORK
This framework is designed as a decision support resource for senior executives and insight leaders.It is not intended to be read once and put aside, but to be revisited as questions arise about the role, value and future of your customer panel or community.

The framework is organised around six decisions that shape whether a panel or community becomes a long-term strategic asset. Each decision area is framed to support reflection and judgement, making it easy to read end-to-end or dip into as needed.