Introducing The Habitual-Deliberate Loop Of Consumer Decision Behavior

SKIM – 6 November 2018

Source SKIMspiration Blog

SKIM has introduced the habitual-deliberate loop to offer brands a new view on how to analyse, disrupt and reinforce your consumers’ decisions.

We know as a brand you’re ultimately concerned with keeping your customers loyal, or tempting new customers to buy your product. Having a clear understanding of this Habitual-Deliberate Loop can help you prioritise short-term and long-term strategies and execution plans. This loop can also help guide your insights strategy, for example, where to best allocate research spend. 

To stay ahead in today’s quickly evolving marketplace, you need a strong research partner who is expert in this decision cycle and can serve up accurate and actionable insights at all points in the loop.

Read our article or get in touch to find out how we implement this framework and can help you to optimise your market research strategy.