
We are a full-service international insights agency offering both qualitative and quantitative research. We recognise that change is at the heart of every brief. Change is hard, but change is good. We exist to make hard decisions easier.
Our work is grounded in the latest behavioral science, and we work with semioticians, discourse analysts, and data scientists to go beyond what people say.
In doing all this, it helps that we come from different backgrounds – marketing, advertising, research. We ask, think, challenge, explore and advise. What comes back is pared back and boiled down. Distilled advice.
Caroline Hayter (Founder)
Louise Horner (Quantitative Director)
Sarah Jay (Research Director)
Martin Lee (Founder)
Admin/Support staff: 5
Executive/Research staff: 11
Total Number of Employees: 11 to 20

Acacia Avenue is my go-to agency partner. Always calm and to the point, they are brilliant at cutting to the chase and focusing on the real research question that needs answering. Being behavioral experts, I always enjoy seeing how they get to the question and answers in an interesting manner. A highly trusted and intelligent agency partner - Shruti Singh, Director Global insights and Analytics, Glanbia Performance Nutrition
Acacia Avenue are insightful, helpful and knowledgeable in delivering really clear and thorough recommendations. Used them for years now and they always over deliver - Lucy Outram, Head of Brand & Central Marketing, Easyjet
Acacia Avenue bring a unique combination of creativity sensitivity and strategic precision to their own work that always makes our work better - Claire Strickett, VCCP
You get more insight per pound with Acacia Avenue - Sue Spencer, Insight Manager, P&O Cruises
Acacia Avenue are absolute experts in Insight and I trust them absolutely. Whenever I have a complex question, I can trust Acacia Avenue to approach it afresh, think deeply about ways to answer the question, and evolve appropriate and innovative solutions. We have very honest discussions on a whole range of subjects, always with the aim of achieving excellence. They are also incredibly fun to work with – they are people I actively look forward to speaking to and working with, regardless of position in Acacia Avenue - Paul Burditt, Consumer Insight Manager, M&S
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