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Acacia Avenue International

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Company Profile

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We are a full-service international insights agency offering both qualitative and quantitative research. We recognise that change is at the heart of every brief. Change is hard, but change is good. We exist to make hard decisions easier.

Our work is grounded in the latest behavioral science, and we work with semioticians, discourse analysts, and data scientists to go beyond what people say.

In doing all this, it helps that we come from different backgrounds – marketing, advertising, research. We ask, think, challenge, explore and advise. What comes back is pared back and boiled down. Distilled advice.

Our specialisms

Automotive, Catering/Hospitality, Drinks (Alcoholic), Drinks (Non-alcoholic), Energy/Utilities, Environmental, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Healthcare, Insurance, Media (Broadcast), Property/Construction/Housing, Retail, Sport/Leisure/Arts, Sustainable Energy, Toiletries/Beauty Products, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Behaviour Insights, Brand/Branding, Business-to-Business, Concept Testing, Employee Research, International, New Product Development, Packaging/Design, Product Testing, Reputation Management, Segmentation research, Storytelling
Co-creation, Consultancy, Copy Testing, Creative development research, Depth Interviews, Ethnography, Focus Groups/Group Discussion, In-store/exit Interviews, Online Qualitative, Qualitative, Quantitative, Semiotics
Affluent/High net worth, Older people, Parents of young children
Australasia, Central America, Central Europe, China, Eastern Europe, France, Northern/Western Europe, Republic of Ireland, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Caroline Hayter (Founder)

Louise Horner (Quantitative Director)

Sarah Jay (Research Director)

Martin Lee (Founder)

Breakdown of Personnel

Admin/Support staff: 5

Executive/Research staff: 10

Total Number of Employees: 11 to 20


Acacia Avenue is my go-to agency partner. Always calm and to the point, they are brilliant at cutting to the chase and focusing on the real research question that needs answering. Being behavioral experts, I always enjoy seeing how they get to the question and answers in an interesting manner. A highly trusted and intelligent agency partner - Shruti Singh, Director Global insights and Analytics, Glanbia Performance Nutrition

Acacia Avenue are insightful, helpful and knowledgeable in delivering really clear and thorough recommendations. Used them for years now and they always over deliver - Lucy Outram, Head of Brand & Central Marketing, Easyjet

Acacia Avenue bring a unique combination of creativity sensitivity and strategic precision to their own work that always makes our work better - Claire Strickett, adam&eveDDB

Acacia Avenue are the best agency we work with at summing up the key points of a research project in a nutshell on a single slide. They pay attention to how successfully their messages are going to be communicated within an organisation and have an interesting graphic and visual style that naturally allows for one page summaries for Execs, short summaries for Decision Makers and full enough detail for the Do-ers. This keeps everybody happy and saves us an immense amount of time - Adrian Shaw, Senior Consumer Insight Manager, Camelot


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