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Acacia Avenue International

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Company Profile

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We are a full-service international insights agency offering both qualitative and quantitative research. We recognise that change is at the heart of every brief. Change is hard, but change is good. We exist to make hard decisions easier.

Our work is grounded in the latest behavioral science, and we work with semioticians, discourse analysts, and data scientists to go beyond what people say.

In doing all this, it helps that we come from different backgrounds – marketing, advertising, research. We ask, think, challenge, explore and advise. What comes back is pared back and boiled down. Distilled advice.

Our specialisms

Automotive, Catering/Hospitality, Drinks (Alcoholic), Drinks (Non-alcoholic), Energy/Utilities, Environmental, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Healthcare, Insurance, Media (Broadcast), Property/Construction/Housing, Retail, Sport/Leisure/Arts, Sustainable Energy, Toiletries/Beauty Products, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Behaviour Insights, Brand/Branding, Business-to-Business, Concept Testing, Employee Research, International, New Product Development, Packaging/Design, Product Testing, Reputation Management, Segmentation research, Storytelling
Co-creation, Consultancy, Copy Testing, Creative development research, Depth Interviews, Ethnography, Face-to-Face, Focus Groups/Group Discussion, In-Home/Doorstep Interviews, In-store/exit Interviews, Online Communities, Online Qualitative, Qualitative, Quantitative, Semiotics, Workshops
Affluent/High net worth, Older people, Parents of young children
Australasia, Central America, Central Europe, China, Eastern Europe, France, Northern/Western Europe, Republic of Ireland, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Caroline Hayter (Founder)

Louise Horner (Quantitative Director)

Sarah Jay (Research Director)

Martin Lee (Founder)

Breakdown of Personnel

Admin/Support staff: 5

Executive/Research staff: 11

Total Number of Employees: 11 to 20

Open-quote-mark

Acacia Avenue is my go-to agency partner. Always calm and to the point, they are brilliant at cutting to the chase and focusing on the real research question that needs answering. Being behavioral experts, I always enjoy seeing how they get to the question and answers in an interesting manner. A highly trusted and intelligent agency partner - Shruti Singh, Director Global insights and Analytics, Glanbia Performance Nutrition

Acacia Avenue are insightful, helpful and knowledgeable in delivering really clear and thorough recommendations. Used them for years now and they always over deliver - Lucy Outram, Head of Brand & Central Marketing, Easyjet

Acacia Avenue bring a unique combination of creativity sensitivity and strategic precision to their own work that always makes our work better - Claire Strickett, VCCP

 You get more insight per pound with Acacia Avenue - Sue Spencer, Insight Manager, P&O Cruises

Acacia Avenue are absolute experts in Insight and I trust them absolutely. Whenever I have a complex question, I can trust Acacia Avenue to approach it afresh, think deeply about ways to answer the question, and evolve appropriate and innovative solutions. We have very honest discussions on a whole range of subjects, always with the aim of achieving excellence. They are also incredibly fun to work with – they are people I actively look forward to speaking to and working with, regardless of position in Acacia Avenue - Paul Burditt, Consumer Insight Manager, M&S

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