Select a type to quick search

Click to save as a favourite supplier


Click to save as a favourite supplier


Breaking Blue is a full service market insight agency. We inspire organisations to make important decisions by shining a light on the big picture and the details that matter.

Which is why we're trusted research partners to so many leading organisations in the UK and across the globe.

Chemicals, Energy, Engineering, FMCG – General, Healthcare, Industrial, Information Technology, Retail, Telecommunications, Transportation
Deliberative Research, Diary Studies, Ethnography, Executive/Industrial Interviews, Eye Tracking, Gamification, Group Discussions/Focus Groups, Online Communities, Qualitative, Quantitative
Analytics, Brand/Branding, Business-to-Business, Customer Satisfaction, Emerging Markets, Employee Research, New Product Development, Pricing, Product Testing, Usage & Attitude
Affluent, Digital Consumers, Ethnic Minorities, Hard-to-Reach, High Net Worth, Hispanic Markets, Indian, Kids, Senior Citizens, Youth/Teens
Africa, Central Asia, Central Europe, Middle East, Northern/Western Europe, Russia, South America, UK, USA, Worldwide
Senior Contacts

Kate Anderson (Managing Director)
Niall Baker (Research Director)
Rachel Cope (Research Director)
Kate Downer (Research Director)

Breakdown of Personnel

Admin/Support staff: 6
Executive/Research staff: 42
Non-research: 4
Data processing: 8
Spec writers: 2
Total Number of Employees: 51 to 100


11-13 Charterhouse Buildings
Tel: +44 (0)20 7627 7700
Establishment date: 1984

22 Montrose Street
G1 1RE
Tel: +44 (0)345 130 4576
Establishment date: 1984

International Addresses

Breaking Blue
3955 N. Paulina
IL 60657 
Tel: +00 1844 815 8713

Breaking Blue are finalists for MRS Research Award 2015

We’ve been selected as finalists for the 2015  MRS Public Policy/ Social Research awards.  This is in recognition of our work with Macmillan Cancer Support, in producing the campaigning report “Hidden at home – The social care needs of people with cancer”.  You can read Hidden at Home here.

The report gives answers that that will set the research, policy, campaigning and service delivery agendas for years to come. No previous research had the ambition to bring together and quantify the practical and emotional care needs of people living with cancer.

We highlighted the complex needs of those affected by cancer by adapting approaches traditionally used in market sizing studies

  • We adopted a range of methodologies to capture the cancer experience, for both the person being treated and their carer(s)
  • We overcame natural reluctance to talk about sensitive personal issues, gathering opinions of an extremely hard to reach audience: those nearing end-of-life
  • We extracted meaningful, tangible and underpinned headline figures from our samples

For the first time Macmillan could quote the proportion of people with unmet needs, and quantify the impact. As a result Macmillan is starting a programme of strategic partnerships with local authorities that will deliver crucial services to those with cancer.

The winners will be announced at the MRS awards dinner on 7th December 2015. Fingers crossed!

Source: Macmillan Cancer Support

ORR "…I just want to thank you all for your hard work over the last year. It’s been a pleasure to work with you on what was both a challenging yet very rewarding project. I believe we more than delivered on what we had hoped for at the outset…”Accenture “We are very impressed with the entire service provided. From your responsiveness, to your creative input into the survey design, to your flexibility, to your regular updates and excellent client liaison, the quality of interviews and research output, I could not have asked for more. It is really a pleasure to work with Breaking Blue.”

The Chamberlain Group "“Breaking Blue has been one of the few true partners I've had the pleasure to work with in my career. Not only do they have a great knowledge in traditional and recent research methodologies, but their team of skilled consultants work hand-in-hand to design and execute nearly flawlessly to achieve our global research objectives. No matter the locale or scope of the program, they find a way to get it done. 

BB's consultants are able and willing to meet tight timelines and provide deep insights into the work they've been commissioned to do. You know the saying, 'you get what you pay for', Breaking Blue may seem to be higher priced than traditional research firms, but the result is definitely worth the price.”"

Deutsche Post - DHL “The quality of work that BB produces for us is always high, even when working towards extremely tight deadlines. What is particularly impressive is their attitude - they are very flexible both in the way they work with us and in the way they answer research problems.”

Canon Europe “We've been working with Breaking Blue for several years now using different types of research. Throughout, we could always rely on BB' professional attitude, quick response and willingness to go the extra mile. In the analysis and final presentation phases they really add value with their knowledge and experience of the industry.

HP “The rare ability to understand the details but to also understand how the research fits into the big picture market and business trends”

Transport for Greater Manchester “I've been impressed over the years by Breaking Blue's, and in particular Rachel's, commitment to providing high quality qualitative and quantitative research services and offering good overall value for money.”

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.