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Harris Interactive is a full service, consultative, digital market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.

Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in brand, new product development, customer and employee research.

Working internationally, our activities span both business-to-business and consumer markets.

At Harris our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges. In short, we enable our clients to make impactful decisions faster.

Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Electrical Goods, Energy, Entertainment – in home, Entertainment – out of home, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Home Entertainment, Information Technology, Insurance, Interactive Entertainment, Internet/New Media, Media (Broadcast), Media (Mobile), Retail, Telecommunications, Toiletries/Beauty Products, Transportation, Travel/Tourism
Advanced Statistical Techniques, Consultancy, Custom, Online Communities, Online Results and Data Portals, Online Surveys, Panels, Questionnaire Design, Report Writing, Tabulation & Analysis
Advertising, Analytics, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Customer Communities, Customer Loyalty, Customer Satisfaction, Employee Research, International, New Product Development, Packaging/Design, Pricing, Usage & Attitude
Affluent, Digital Consumers, Hard-to-Reach, High Net Worth, Mature/Midlife, Mothers/Parents, Single Parents, Women, Youth/Teens
Senior Contacts

Mark Blayney (Chief Operations Officer)
Pete Cooke (Head of Digital)
Susan Vidler (Head of Research)

Breakdown of Personnel

Admin/Support staff: 10
Executive/Research staff: 55
Total Number of Employees: 51 to 100


Ealing Cross
85 Uxbridge Road
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Tel: +44 (0)20 8832 1600
Establishment date: 1956

International Address

Harris Interactive
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Tel: + 33 1 44 87 60 30
Fax: + 33 1 44 87 60 31

Harris Interactive AG
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Tel: +49 (0) 89 666 660 880
Fax: +49 (0) 89 666 660 889

ICO reports rise in public trust in use of personal data


People have become slightly more confident in how public authorities store and use their personal information, according to the latest annual track report published by the Information Commissioner’s Office (ICO).

It also shows the NHS coming out as the most widely trusted part of the public sector while local government is at the bottom of the rankings.


The survey, carried out by research agency Harris Interactive, involved interviews with more than 2,100 people from different age groups and focused on public perceptions of how personal data is shared and used by the public and private sectors.


It showed that for every part of the public sector more people had a high rather than a low level of trust and confidence, and that this has grown over the past year with awareness of the General Data Protection Regulation (GDPR).


For the NHS and local GPs, the figures for high trust have risen from 60% to 65%, followed by smaller increases for the police to 54%, national government to 51% and local government to 42%.


In all these cases there were still significant numbers who expressed low trust and confidence, but the figures have all declined slightly from last year to 12% for the NHS, 18% for the police, 20% for national government and 24% for local government.


Private sector increase

It is also notable the high trust levels for the different parts of the private sector have also increased from last year: to 46% for financial services, 33% for online retailers and 28% for mobile, broadband and utility providers, although the figures for low trust are generally higher than for the public sector.

The lowest levels of trust show for social messaging platforms, with 60% expressing low levels of confidence and only 15% high.


The big change since last year’s survey has been the implementation of the GDPR, accompanied by the barrage of notices sent by organisations to the public informing them of their rights and how their personal data is used.


The tracking report indicates that public awareness is relatively high, with 53% saying that they know about it and 29% having heard of it without knowing exactly what it is about. Only 18% were ignorant of the regulation.


Opinions were split on the question of whether people believe that organisations in both sectors protect their information from the risks arising from technology, with 39% agreeing and 32% disagreeing, the rest being unclear.


Automation concerns

Worries have also arisen around the risks in automated decision-making, with 51% saying they had concerns over personal information being used in an automated way to make decisions about them. This could have implications for the future use of machine learning and AI technologies in the public sector.

Among the other findings is that a big majority (78%) of people believe that if an organisation they use is affected by a data breach or loses information it should be held responsible, and the biggest concern is around personal information being stolen by criminals (expressed by 74%).


Information Commissioner Elizabeth Denham said: “Across the world people have woken up to the importance of personal data and how it’s used.


“Personal data has become the currency by which society does business, but advances in technology should not mean organisations racing ahead of people’s rights. Individuals should be the ones in control and organisations must demonstrate their accountability to the public.”


She added: “It’s certainly positive news that more people now trust organisations with their data and the GDPR and the new Data Protection Act 2018 will have played a part in this. Many businesses, charities, and public bodies have actively taken the time to explain the new rules and have actively taken on board new obligations to protect personal data.


“However, there is still a long way to go and organisations need to realise that, unless they are trusted to properly look after people’s personal data, they will fail to realise its potential benefits to their business or the wider economy."



"PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects." Head of Brand Development - Yeo Valley Family Farm

"We have worked with Harris Interactive over the years.  We now have an insight community managed by the team using their expertise in both research and community management. The community enables us to ensure our customers are central to our decision making.  The team understands our business and they leverage the community, and other approaches, to deliver quick and cost-effective research insights. They advise us on how to best engage with our community and are always on standby for any advice and urgent questions. The team members individually are great and very knowledgeable. I see them as an extension to our team." Global tech firm

“[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay

“We partnered with Harris Interactive to gather market and customer insight to feed into new product concepts. We had some tight deadlines - the speed at which the Harris team were able to turn the whole project around was phenomenal. They helped us pull together a survey, using their expertise in the topic to advise us on language and gave us access to their analytics tool as well as providing a write up. The tool is straight forward to use and very powerful – giving you the ability to cut the data how you need in a matter of seconds. The team were extremely flexible, we were testing and iterating concepts as we were going and they moderated the community really well to ensure we got the answers we need. The findings of the research gave us a clear direction for the products we were testing.” Alice from SparksGrove (working on behalf of a media client)

PackTest Express enabled us to evaluate 8 packaging concepts, extremely quickly, on our relevant KPIs and identify the winning pack.  This standardised solution offers significant flexibility.  We were able to achieve our goals, with agility, and with the expertise of Harris Interactive’s team. Consumer Insight Manager - International Skincare Company 

"Timing is paramount in a fast-paced industry like public relations and the up-to-date insights we receive from Harris 24 are invaluable for keeping our clients ahead of the curve… Using its powerful combination of in-depth analysis and detailed sector expertise, we are able to extract and interpret accurate insights that drive impactful strategies… It’s an indispensable antenna that picks up, filters, and cuts through the buzz.”  

“Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.”  Customer Insights Manager – UK High Street Bank

"Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions, so we’re on the right track. Obviously our success also rests on the great partners we have, like you.”

"We have been getting very positive feedback from our stakeholders across the board. The reports and presentations have reached hundreds of marketing people already across the region, and we are going to continue the roll-out to the category (business) teams, and the PR teams + share this with the other regions and with our worldwide colleagues."

“Thank you for the terrific presentation today.  Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic, we need to do more things like this.”

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