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Leftfield International

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Company Profile

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Established in 2002, Leftfield is an independent field agency based in London.

We specialise in qualitative recruitment with particular expertise in focus groups, ethnographies and online platforms. 

Our UK arm has extensive contacts across the country and we have extended our specialist databases to include B2B and Medical to complement our youth and consumer panels.


We have contacts with both agencies and participants in markets across the world and in the last year our International Department has co-ordinated projects in over 30 countries covering every continent.


Our in-house Elite panel is truly global - with representatives in 25 countries and growing - and includes experts from an array of backgrounds. 

We take a unique approach to each project with targeted recruitment to ensure that we find the right participants.


Leftfield: do things differently

Our specialisms

Automotive, Central Government, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Media (Broadcast), Online Media, Politics, Telecoms/Mobile/Internet
Advertising, Business-to-Business, Communications/PR, Consumer, International, Online Panels, Social Media, Social Research, Trendspotting
Desk Research, Face-to-Face, Focus Groups/Group Discussion, Online Communities, Online Surveys, Panels, Qualitative, Questionnaire Design, Recruiting, Telephone Interviewing
Affluent, Children & Young People, Ethnic Minorities, Parents, Seldom Heard Audiences, Single Parents, University/College Students, Women, Youth/Teens
UK, Worldwide

Our people

Senior Contacts

Jonny Anderson (UK Field Director)

Daniel Farrell (Managing Director)

Annelise Hurley (Financial Director)

Kirsty O'Neill (Manager International)

Charlotte Wood (Manager Leftfield North)

Breakdown of Personnel

Admin/Support staff: 4

Executive/Research staff: 8

Telephone interviewers: 4

Total Number of Employees: 11 to 20


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