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Established in 2002, Leftfield is an independent field agency based in London.

We specialise in qualitative recruitment with particular expertise in focus groups, ethnographies and online platforms.

Our UK arm has extensive contacts across the country and we have extended our specialist databases to include B2B and Medical to complement our youth and consumer panels.

We have contacts with both agencies and participants in markets across the world and in the last year our International Department has co-ordinated projects in over 30 countries covering every continent.

Our in-house Key Opinion Former panel is truly global - with representatives in 25 countries and growing - and includes experts from an array of backgrounds.

We take a unique approach to each project with targeted recruitment to ensure that we find the right participants.

Leftfield: do things differently

Automotive, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Government/Local Authority, Internet/New Media, Media (Broadcast), Politics, Telecommunications
Desk Research, Face-to-Face, Group Discussions/Focus Groups, Online Communities, Online Surveys, Panels, Qualitative, Questionnaire Design, Recruiting, Telephone Interviewing
Advertising, Business-to-Business, Communications/PR, Consumer, International, Online Panels, Social Media, Social Networking, Social Research, Trendspotting
Affluent, College/University Students, Ethnic Minorities, Hard-to-Reach, Kids, Mothers/Parents, Single Parents, Women, Youth/Teens
UK, Worldwide
Senior Contacts

Jonny Anderson (UK Field Director)
Daniel Farrell (Managing Director)
Kirsty O'Neill (Manager International)
Charlotte Wood (Manager Leftfield North)

Breakdown of Personnel

Admin/Support staff: 4
Executive/Research staff: 8
Telephone interviewers: 2
Total Number of Employees: 11 to 20


181 Union Street
Tel: +44 (0)20 7407 2546
Establishment date: 2002

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