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Marketwise Strategies Limited

Company Profile

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Marketwise Strategies delivers strategic market research and consultancy that: supports new product development, service innovation and market entry; informs investment decisions; and shapes policy and business strategy.

We work with universities, colleges, professional bodies, government agencies, publishers and online learning providers, to research a full range of higher education, further education and wider knowledge markets, customers and competitors - in the UK and internationally.

In B2B and not-for profit markets we provide the insights that drive NPD strategies, market entry, growth and stakeholder engagement.

With exceptional expertise in desk research and literature reviews, alongside the experience to reach and engage with senior decision-makers and hard to reach audiences, we bring a sharp focus to complex issues.

Working closely with clients we embed knowledge and understanding, to help address the underlying issues that give rise to research requirements. A key strength is seeing beyond the brief and identifying areas of hidden potential.

 “The quality and speed of turn-around of their research has been excellent, forming a key part of our investment decisions” (Development Director, Award-Winning Digital Innovation Organisation)

To find out more about our research and consultancy - and what our clients say - please visit, or give us a call.

Our specialisms

Central Government, Charities/Voluntary, Education/Training, Energy/Utilities, Engineering, Environmental, Healthcare, Industrial/Chemicals, Non-Profit, Online Media, Online Retail, Sport/Leisure/Arts, Technology
Brand/Branding, Business-to-Business, Competitive Intelligence, Customer Experience, Employee Research, International, New Product Development, Pricing, Usage & Attitude
Ad hoc, Consultancy, Depth Interviews, Desk Research, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Literature reviews, Market reviews and analysis, Online Qualitative, Online Surveys, Qualitative, Quantitative, Report Writing, Telephone Interviewing
Seldom Heard Audiences, University/College Students
Canada, Central Asia, China, India/Pakistan, Middle East, Northern/Western Europe, Republic of Ireland, UK, USA, Worldwide

Our people

Senior Contacts

Jacquie Potts ( Managing Director)

John Gibson (Associate Director)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 5

Total Number of Employees: 6 to 10


They got what we were about really quickly. They understood what we wanted to achieve, what kind of output we were looking for. The key thing was they questioned our logic – and playing that critical friend role was really important, because you need to be absolutely clear what you want to achieve … so setting those objectives and interrogating the brief and really, truly understanding what we were looking for and how they could help. Director of Marketing and Communications – a Russell Group university

I would not hesitate to recommend Marketwise Strategies to anyone who wants to de-risk the market potential for their product or service. We have worked with Marketwise Strategies on many projects over the last year in a wide variety of sectors including biochemicals, telehealth, telecare, retail, manufacturing, medical devices, and software for education and NHS environments. The quality and speed of turn-around of their research has been excellent, forming a key part of our investment decisions.  Programme Director, Business Support Organisation

The reports we received from Marketwise Strategies were thorough, comprehensive and reflected their good understanding of the subject area, and we now have a wide spread of feedback and evidence to help us move our service forward.

We particularly found the members of the Marketwise Strategies team a pleasure to work with. They were efficient and professional throughout, but also have a warmth and friendliness that helped our discussions and made the whole process easy to manage. Several of our stakeholders also commented on their professionalism. Development Manager, Services for Researchers, The British Library


7-15 Pink Lane
Newcastle upon Tyne
Tyne and Wear
Tel: 0191 2614426


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