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Our philosophy is simple: if your consumers stopped and thought about your brand for just one minute, what would they say?

We are a team of experienced researchers who are responsive, challenging and commercially aware. What's more, we all have client-side experience, and that's what gives us the edge.

Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Electrical Goods, Finance/Investment – Personal, FMCG – General, Food, Retail, Sport/Leisure/Arts, Toiletries/Beauty Products
Creative development research, Depth Interviews, Diary Studies, Eye Tracking, Face-to-Face, Group Discussions/Focus Groups, In-Store Interviews, Online Communities, Qualitative, Recruiting
Advertising, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Customer Communities, New Product Development, Packaging/Design, Product Testing
Digital Consumers, High Net Worth, Mothers/Parents, Youth/Teens
Northern/Western Europe, Republic of Ireland, UK
Senior Contacts

Babita Aytain (Account Manager)
Anna Barnes (Research Director)
Claire Battye (Project Manager)
Rebecca Harries (Research Director)
Debbie Newbould (Managing Director)
Jemma Phelps (Research Director)

Breakdown of Personnel

Admin/Support staff: 1
Executive/Research staff: 5
Non-research: 1
Total Number of Employees: 6 to 10


1a Stratford Court
Cranmore Boulevard
West Midlands
B90 4QT
Tel: 0121 745 5109
Establishment date: 2003

Understanding Pension Freedoms in a World of Change

We are in a time of unprecedented pension changes with radical changes to private workplace pensions.  Our paper considers the audience view of these seismic pension changes.  We conducted a programme of research to look at these issues from a 360◦ perspective, reviewing customer, advisor and employer views.

The Greek historian Thucydides wrote in 460 BC that the secret of happiness is freedom. In this paper, we share our learning on pension freedoms and explore if they are, indeed, the secret to happiness.

Read more in our paper from the 2018 MRS Financial Services Conference. 

Source: ONE MS

"It really gave us confidence in shopper decision-making knowing that ONE MS has been in store to observe real shopping behaviour, and being on hand to really understand the thought process of shoppers at the precise moment in which decisions are being made.  Furthermore, the shopper case studies and photos of the fixture really helped bring to life the research in the debrief, which was fantastic" 

(Tim Fieth, Marketing Manager, Bakkavor)  


"Some innovation research can often leave you with more questions than answers. This approach really illuminated our key territories for growth and has subsequently formed the backbone of our NPD pipeline.  What is particularly valuable is the ability to directly involve Brand, R&D and Category in the process.  Credit has to go to ONE-MS for their timely, concise and impactful debrief" 

(David Farmer, Insight Manager, Burton's Biscuit Co.)  

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