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Pureprofile UK Ltd

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Company Profile

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Pureprofile is a leading global data and insights organisation. With access to over 20 million global panellists, we've run studies in over 100 countries, delivering large scale nationally representative samples, through to highly targeted, niche audiences.

We build comprehensive profiles of our panellists and provide insights into real human behaviour.


Our specialisms

Automotive, Energy/Utilities, Entertainment – in home, Entertainment – out of home, Finance/Investment – Business, FMCG – General, Food, Healthcare, Insurance, Retail
Advertising, Behaviour Insights, Brand/Branding, Communications/PR, Consumer, Emerging Markets, International, Online Panels, Opinion Polling, Social Research
Ad hoc, Audience Measurement, Executive Interviews, Mobile Surveys, Online Research/CAWI, Online Surveys, Panels, Quantitative, Questionnaire Design, Tracking
Affluent/High net worth, Children & young people, College students, Ethnic minorities, Older people, Parents of young children, Umemployed, Youth/Teens
Australasia, Central Europe, Eastern Europe, India/Pakistan, Northern/Western Europe, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Shelley Barber (Business Development Director)

Barbara Censi (Associate Business Development Manager)

Tanja de Vries Robles (Client Development Director)

Tim Potter (Managing Director UK & US)

Georgia Prorok (Business Development Director)

Ciara Toner (Senior Client Development Manager)

Jon Wadsworth (Business Development Director, Data & Insights UK)

Breakdown of Personnel

Total Number of Employees: 101 to 500


Founded in 2000, Pureprofile operates in Europe, North America and APAC and delivers solutions for over 750 clients.
See below what our customers have to say about us. 

"The team at Pureprofile are always very reliable, professional and responsive. I will definitely use them again in the future and look forward to doing so!"
Joel Atherton, London School of Economics

"The quality of data is consistently high when working with Pureprofile and they are often willing to go the extra distance to bring projects in at a budget that works for both parties."
Alex Brown, Vision One

"As a smaller research firm, we value the responsiveness and partnership of our Pureprofile team in not only providing sample at a fair cost, but project management and programming support as well. Frankly, this kind of partnership is uncommon these days. But it makes all the difference in our ability to serve our clients competitively."
John Mann, Principal, Mountain View Insights, Inc.

"Pureprofile make recruiting participants for our research quick and easy. Their professional service allows us to specify precisely the demographics we need and to deliver these responses quickly."
Dr. George Farmer, University of Cambridge

"I have worked with the UK Pureprofile team for a number of years. I have always found them to be very professional and highly responsive to my requirements. They always provide a great level of service and take full ownership of my projects to ensure that they meet any deadlines I set. I would recommend their services to anyone."
Colin Pearce, Managing Director, OI Research

"I received all the support I needed during the process. As my project is quite complex, it has many requirements. In addition, due to COVID-19, there was lots of delay. However, the process was smooth and problem-free."
Lucy Gavens, University of Sheffield

International Address

Pureprofile Ltd
263 Riley Street
Surry Hills
2010 NSW
Tel: +61 2 9333 9700


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