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Roots Research Ltd

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Roots Research is a dedicated and effective research recruitment agency. We source high-quality participants for a range of different research methodologies.

Founded in 2008, we have 13+ years of fieldwork experience in lots of sectors, so you can trust that we know our market inside out. Our UK and US services cover all the latest research methodologies – qualitative and quantitative. Thinking of consumer surveys or in-depth healthcare interviews? Need data analysis or research reports? We’re ready to provide everything you require to make your research a success.

We are known for thinking laterally and devising innovative ways to tackle research projects. We provide a proactive and comprehensive service, including recruitment, interviews, moderation, analysis, and support. We’re passionate about our work and continually succeed in sourcing quality participants with high attendance levels for research fieldwork.

Working with us throughout this process couldn’t be easier. The way we structure our in-house teams means our clients can be confident that they’re dealing with an experienced and knowledgeable Project Manager at all times. We closely monitor project outcomes and develop our processes proactively to maintain a level of consistent quality across the board – something we’re really proud of at Roots Research.

We have a number of specialist Qual areas – Consumer, B2B, Automotive & Healthcare –Many of our team have specialist interest in one area, but the full qualitative team have experience in all of these to ensure there is always support on hand for your project, whatever the brief.

We are quantitative specialists, so whatever the nature of your research project, we have infrastructure and the expertise to deliver it. From online data capture to user testing, our experience covers all the best and latest methods.

Our team work with experienced and trusted recruitment partners, fully vetted fieldworkers and cutting-edge tools and technologies. Innovating our approach to deliver meaningful insights, whatever your budget or timescale.

Through regular and transparent communication with our clients, the team make sure everything runs smoothly, from start to finish. And with our ISO27001 accreditation from the British Assessment Bureau, covering everything around data security, our clients can rest at ease that the information they share with us is perfectly safe. We are also proud to have become an accredited company on the MRS’s Recruiter Accreditation Scheme.

Our specialisms

Accountancy, Automotive, Central Government, Charities/Voluntary, Electrical Goods, Energy/Utilities, Engineering, Entertainment – in home, Entertainment – out of home, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Local Government/Local Authority, Online Retail, Pharmaceutical, Politics, Public Services, Retail, Social Media, Sustainable Energy, Technology, Telecoms/Mobile/Internet, Toiletries/Beauty Products, Transportation, Travel/Tourism
Business-to-Business, Concept Testing, Consumer, Customer Communities, Customer Experience, International, Online Panels, Opinion Polling, Product Testing, Social Media, Social Research
CAPI, Data Analytics, Depth Interviews, Desk Research, Ethnography, Eye Tracking, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-store/exit Interviews, Mystery Shopping, Online Communities, Online Qualitative, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Panels, Qualitative, Quantitative, Questionnaire Design, Recruiting, Telephone Interviewing, User Experience
Affluent, Children & Young People, Disabled people (physical/sensory impairment/learning difficulty), Ethnic Minorities, High Net Worth, LGBTQI+, Men, Parents, People of Colour, Seldom Heard Audiences, Single Parents, University/College Students, Women, Youth/Teens
Central Europe, Northern/Western Europe, Republic of Ireland, UK, USA, Worldwide

Our people

Senior Contacts

Lucie Emery (Head of Research)

Andrew Folkes (Company Director)

Natalie Keen-Haudin (Associate Director )

Chris Linger (Company Director)

Sophie Myers (Associate Director)

Hannah Walker (Associate Director)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 7

Non-research: 5

Field managers/supervisors: 8

Telephone interviewers: 9

Total Number of Employees: 21 to 50


Working with Roots is always great in my experience. The team are friendly and always on the ball! - Yasmin Rowan, Sutherland Labs

I have worked with Roots on numerous occasions and have always found the project managers to be friendly, approachable and very detail focussed. Communication is great, particularly in terms of expectation setting in advance if a particular group is proving challenging to reach. I would not hesitate to use them again. Natasha Hewitt, Pragma

Couldn't be happier. Sophia has project managed multiple projects with us this year and has been excellent throughout. But whoever I deal with at Roots, I always find them responsive, knowledgeable and reliable. Keep up the good work! Ian Fannon, Claremont Communications

It was our first time with Roots Research and it was a great experience overall. The project manager communicated updates well and the team met the timescales we needed. Alex Cancia, Eunomia

I love it when a project comes together with the minimum stress; the details are returned to me perfectly formatted (ie I don't have to spend half an hour tidying up a messy spreadsheet!!) I know the participants are going to be good, and everyone at Roots is so lovely ... its a genuine pleasure to work with you.


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