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Roots Research is a dedicated and effective research recruitment agency. We source high-quality participants for a range of different research methodologies and market sectors across the UK, Europe, and the US. Founded in 2008, we have become an established and valuable partner to a large number of research organisations.

We are known for thinking laterally and devising innovative ways to tackle research projects. We provide a tailored and comprehensive service, including recruitment, interviews, analysis, and support. We’re passionate about our work and continually succeed in sourcing quality participants with high attendance levels for research fieldwork.

Working with us throughout this process couldn’t be easier. The way we structure our in-house teams means our clients can be confident that they’re dealing with an experienced and knowledgeable Project Manager at all times.

We have a number of specialist areas – Consumer, B2B,  Automotive & Healthcare – each of these areas has a dedicated team made up of Project Coordinators, Project Managers and Senior Project Managers.

Through regular and transparent communication with our clients, the team make sure everything runs smoothly, from start to finish. And with our ISO27001 accreditation from the British Assessment Bureau, covering everything around data security, our clients can rest at ease that the information they share with us is perfectly safe.  We are also proud to have become an accredited company on the MRS & AQR's Recruiter Accreditation Scheme.

Our specialisms

Accountancy, Automotive, Central Government, Charities/Voluntary, Engineering, Entertainment – in home, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Healthcare, Online Retail, Politics, Public Services, Retail, Social Media, Technology, Telecoms/Mobile/Internet, Transportation, Travel/Tourism
Business-to-Business, Concept Testing, Consumer, Customer Communities, Customer Experience, Online Panels, Product Testing, Social Media, Social Research
CAPI, CATI, Depth Interviews, Desk Research, Ethnography, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-store/exit Interviews, Online Communities, Online Research/CAWI, Online Surveys, Panels, Qualitative, Quantitative, Questionnaire Design, Recruiting, Telephone Interviewing, User Experience
Affluent, Children & Young People, Disabled people (physical/sensory impairment/learning difficulty), Ethnic Minorities, High Net Worth, LGBTQI+, Parents, Seldom Heard Audiences, Single Parents, University/College Students, Women, Youth/Teens
Central Europe, Northern/Western Europe, Republic of Ireland, UK, USA, Worldwide

Our people

Senior Contacts

Lucie Emery (Head of Research)

Andrew Folkes (Company Director)

Natalie Keen-Haudin (Associate Director )

Chris Linger (Company Director)

Hannah Walker (Associate Director)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 7

Non-research: 5

Field managers/supervisors: 8

Telephone interviewers: 9

Total Number of Employees: 21 to 50

Working with Roots is always great in my experience. The team are friendly and always on the ball! - Yasmin Rowan, Sutherland Labs


I have worked with Roots on numerous occasions and have always found the project managers to be friendly, approachable and very detail focussed. Communication is great, particularly in terms of expectation setting in advance if a particular group is proving challenging to reach. I would not hesitate to use them again. Natasha Hewitt, Pragma


Couldn't be happier. Sophia has project managed multiple projects with us this year and has been excellent throughout. But whoever I deal with at Roots, I always find them responsive, knowledgeable and reliable. Keep up the good work! Ian Fannon, Claremont Communications


It was our first time with Roots Research and it was a great experience overall. The project manager communicated updates well and the team met the timescales we needed. Alex Cancia, Eunomia


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