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Sago, formerly Schlesinger Group, is more than just a global research and data partner—we are connectors between human answers and business questions. Our commitment to relentless innovation leads us in creating adaptive solutions that improve the human experience in research and make a positive impact on the world through our work. Our extensive audience access and expertise allows our clients to solve business problems through cutting-edge qualitative and quantitative solutions. We help our clients gain insight into what their customers want and need, empowering them to make confident, data-driven decisions. As partners to our clients, their clients, and the industry, we seamlessly connect human answers to business questions and deliver insights that enable deeper customer connections.

Our specialisms

Automotive, Drinks (Non-alcoholic), Entertainment – in home, Entertainment – out of home, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Home/Garden/DIY, Insurance, Media (Broadcast), Online Retail, Pharmaceutical, Technology, Telecoms/Mobile/Internet, Tobacco, Toiletries/Beauty Products
Advertising, Behaviour Insights, Brand/Branding, Business-to-Business, Consumer, Customer Communities, Customer Experience, Employee Research, International, New Product Development, Online Panels, Opinion Polling, Packaging/Design, Pricing, Product Testing, Social Research, Web usability testing
Ad hoc, Biometrics, Depth Interviews, Ethnography, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Foreign Languages, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Online Focus Group Hosting, Online Qualitative, Online Surveys, Panels, Qualitative, Recruiting, Telephone Interviewing, User Experience (UX), Viewing Facilities
Asian/Asian British, Black/Black British, Business decision makers, Children & young people, Eastern European, Ethnic minorities, LGBTQIA+, Mixed heritage, Muslim/Arab, Older people, Parents of young children, People of colour, People with medical conditions, People with mental health conditions, People with physical disabilities, Single parents, Umemployed, University students, Youth/Teens
Australasia, Canada, Central Europe, Eastern Europe, France, Northern/Western Europe, Republic of Ireland, South America, UK, USA, Worldwide

Our people

Senior Contacts

Hanna Logan (SVP, General Management Europe)

Tom Sandey (Director, Client Solutions)

Sara Spicer (Director, Project Management Europe)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 5

Non-research: 5

Field managers/supervisors: 3

Telephone interviewers: 3

Telephone managers/supervisors: 1

Total Number of Employees: 11 to 20

  • UK went over and above on this one for these clients I could not have asked for a more responsive or committed team with which to work – Sandra W.
  • Wonderful research experience as a field manager and for clients – Sandra W.
  • I honestly think that your facilities and team are the best in the business: - Blink Research
  • Clean, bright, and modern. With friendly helpful staff that excels when it comes to ‘out of the ordinary’ requests. – Ipsos (non-healthcare)
  • Responsive and adaptable. Both online and f2f. We love working with you – Kantar UK
  • The team was fantastic, provided everything we asked for. Frank and Saba were super helpful – Brand Genetics
  • We used your facility for the filming of a commercial and were suitably impressed with the location and especially the can-do attitude of the staffing on the day. Nothing was too much trouble, and we could not have done this without your help. Lovely facility that is adaptable and perfect lighting for filming. We will be back. – Javi Favre Vera (STV)
  • Spacious, perfect location in London and cosy which is perfect to our needs. No electrical interference for our equipment which makes our data very reliable. – Pavel (Nielsen)
  • I’ve always used the facility around the corner so this is my first time here and I will be coming back here again. Modern, clean and fresh facility in the heart of London – Leonore (Moderator – Norstat/Kantar)
International Addresses

Sago Germany
Tauentzienstr. 3
10789 Berlin
Tel: +49 3023509690

Sago France
10, rue Mercoeur
75011 Paris
Tel: +33 (0) 1 53 33 83 80
Fax: +33 (0) 1 53 33 04 50

Sago Spain
Diputació 180,
planta 2
Tel: (+34) 934 155 228

101 Wood Avenue South
Suite 501
Iselin, NJ
Tel: +1 732 906 1122


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