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Substance Qi Ltd

Company Profile

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We have been providing a deep understanding of human behaviour for over 15 years, using our unique blend of creative enthusiasm and experience

See our website for details of some of the research solutions we provide:

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Our specialisms

Energy/Utilities, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Gambling/Online Gaming, Insurance, Public Services, Retail, Tobacco, Wellness/Fitness
Advertising, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Experience, Customer Loyalty, Direct Marketing/Promotions, New Product Development, Packaging/Design
Consultancy, Depth Interviews, Ethnography, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, In-store/exit Interviews, Observation, Qualitative, Workshops
Affluent, High Net Worth, Older People, Parents, Seldom Heard Audiences, Umemployed/N.E.E.T
Central Europe, Northern/Western Europe, Russia, Scandinavia, UK, USA

Our people

Senior Contacts

Kevin Stanfield (Managing Partner)

Alan Walters (Managing Partner)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 2

Total Number of Employees: 1 to 5


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