Research has been helping make sense of our human interactions, whether as consumers or citizens for nearly 100 years. The COVID epidemic has reinforced the value of what we do as a profession, whether from making sense of the ‘new normal’ or from providing data from infection trackers to help make public policy decisions.
Despite sometimes heated disagreements as to interpretation, nowadays not many people would disagree that #EvidenceMatters.
Research does so much, it uses so many different methodologies and is used by so many it is sometimes difficult to summarise concisely what it does and why it is important. However, it is vital that we do promote the importance of research in order to:
This year we are launching a call to arms with the hashtag #StartMakingSense alongside our well-established #EvidenceMatters. We will be promoting the value of market and social research in 2022 to government, business and beyond to ensure that insight has its place at the top table.
Online course
If we are to perform effectively at work, we need a range of skills that we can acquire and develop as our career develops too. Many of these skills will apply to our personal as well as our professional life and MRS has a portfolio of online learning subjects to support you.
Online course
The Foundation Course in Market Research gives learners an understanding of the role of market and social research in society and business, and an awareness of the processes involved in designing and planning effective research.
Online course
The MRS Certificate in Market Research (MRS Certificate) is designed to recognise a range of knowledge and understanding.
Our newsletters cover the latest MRS events, policy updates and research news.