AI resources for market research
Find practical guidance and examples of how to use AI in market and social research.
UK research and evidence market hits record £18.7 billion valuation
Our events
Conferences
CX / UX / MR Conference 2026
Experience is king. At this year’s CX|UX|MR conference you’ll discover how ever-richer experience data is powering product development, service transformation and brand propositions. You’ll also see how this holistic approach is driving customer centricity.
Tuesday 28 April
London
09:00–17:00
Conferences
MRS Leaders Forum
The VIP network for agency leaders
The MRS Leaders Forum is a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
Wednesday 20 May
London
09:00–16:30
Conferences
Voices4All Conference 2026
Culture and Inclusion in the Research Sector
Voices4All is a space to question, inspire and reshape how our industry shows up for people, culture and impact. This is where new initiatives are shared, where the status quo is constructively challenged, and where inclusion moves from aspiration to action.
Wednesday 10 June
London
08:45–16:30
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Asking Smarter Questions
“Asking Smarter Questions” is a dynamic and interactive training course from award-winning author and trainer Sam Knowles, which champions the art of curiosity. The course sets out the six Universal Principles you need to make every question count.
Tuesday 28 April
Virtual training course
09:30–16:00
Training
Desk Research 2.0
Maximising the effectiveness of your desk research
Thursday 30 April
Virtual training course
09:15–17:00
Training
Inclusive Data in the Age of AI
A new MRS training course for researchers and insight professionals navigating inclusivity, digital data and emerging technologies.
Thursday 30 April
Virtual training course
09:30–16:00
Our network of sites
Get the latest MRS news
Our newsletters cover the latest MRS events, policy updates and research news.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk