Hook, line and thinker - learn how to communicate like a journalist

Communicating insight

How many times has it been said that users of research want insight and solutions rather than mere data and a recitation of the methodology? The presentation of the findings is normally the culmination of the research project and a real opportunity for the researcher (whether agency or client-side) to shine. For agencies, it’s also the best launch-pad for pitching for further work. For the client-side researcher, it’s an opportunity to be seen to be adding real value internally.

It’s therefore critical that audiences are shown the wood for the trees; that they clearly understand the key ‘story’ behind the data and are guided towards making the right business decisions. It is also important that the story is told with the utmost visual impact. This highly practical event will enable those researchers with experience of creating debriefs, reports and presentations to refine their skills in the areas of identifying and then communicating insights, so improving their impact and perceived value.

The key objectives of the evening are:

• To learn how to apply the fundamentals of effective communication to your debriefs and deliverables;
• To define ‘insight’ and then communicate it with a confident point of view via a clear, concise and compelling story;
• To apply a journalistic approach so that you ‘pass the elevator test’, using data to support your story, not complicate it;
• To consider the impact that visual design can have on how your story is received and understood;
• To create communication that is impactful, end user-focused, memorable and action-orientated.

Time

6:30-7:30pm, followed by drinks and networking

Venue

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