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Insight takes a central role in the marketing effectiveness mix 


Eff Week is a week-long festival championing effective marketing that will bring together marketers, C-Suite executives, agencies, media organisations and industry bodies.

EFF week 2017 IPA.png

The one-day flagship conference is the culmination of twelve months of original R&D and consultation and is an essential event for anyone with a stake in marketing. Shop Direct’s Group Marketing Director Kenyatte Nelson, Martin Deboo, Equity Analyst at Jefferies and Public Health England’s Marketing Director, Sheila Mitchell are just some of the confirmed speakers debating how to improve the effectiveness of brands in the digital era.

The conference is supported by satellite events run by EffWeek partners include: the IPA – with Peter Field and Les Binet, the AAI, YouTube, Grey, MEC, iris, 23red, Everything Different. 

Friday’s satellite event will be presented by the IPA in partnership with IAB, MRS, TMS, BCMA, PRCA/AMEC, ISBA, DMA and ESA who will investigate the key issues to building a marketing effectiveness culture through the lens of market research; social media; content; direct; sponsorship; PR; and mobile.

ABA Research and Halfords will be presenting an insight case study at the Friday satellite event, and Jane Frost will be joining a panel debate.

Tickets are all priced at the same rate for IPA and MRS members - £500 each or 3 tickets for £1000. Tickets cover the one day conference and the satellite event.

Book your place and find out more.

Event highlights

January 2018
Speaker 18

The Brexit Diaries: Engaging with the public in Brexit Britain18.01.18 | MRS, London EC1V 0JR

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MRS Operations Network23.01.18 | MRS, London EC1V 0JR

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Kids & Youth Insights25.01.18 | Etc.venues, London SE1 7PB

More details Book now