FoM3
 

MRS has for the second year running teamed up with the Festival of Marketing (10-11 October) to produce a series of specially curated sessions in the main agenda - from AI and prejudice, to marginalised voices and breaking out of the London bubble.

MRS members are eligible for a discount of £400 off each ticket when they use this promo code on the FoM website checkout PTMRS795

Click here to visit the Festival of marketing website and book tickets. 

MRS-curated sessions are as follows:

Hear my voice: Enabling the most marginalised people to be heard
11 October, 10:00 - 10:35

SEE THE AGENDA

From influencers to urbanites, brands desperately want to be associated with hip, educated and solvent 20- to 35-year-olds. But what about the more marginalised sections of society? What techniques have market research professionals developed to identify hard-to-reach groups, and talk to them on their terms?

Chair: Katie McQuater, deputy editor, Impact magazine and Research Live, MRS

Panel:
Clare Webb, Director of Relationships, TEGA - Girl Effect
Faisel Rahman, CEO and founder of Fair Finance
Sophie Castell, director of relationships, RNIB

PANEL: Breaking out of the London bubble: Why everyone loses when we assume the London view is the national view
11 October, 11:55 - 12:30

SEE THE AGENDA

Why are the capital’s political, media and business elite under pressure to develop a greater understanding of those living outside the confines of the M25? How does an organisation develop regional, non-urban insight into all areas of society? What are the risks to your brand if you do not consider a regional – as well as a national - perspective?

Chair: Jane Bainbridge, Head of Editorial, Impact magazine and Research Live, MRS

Speakers:
Andrew Tenzer, Director of Group Insight, Reach PLC
Liz Lamb, Senior Director, Data & Insight, Asda
Catherine Hunt, Head of Insight and Evaluation, Prime Minister's Office and Cabinet Office

PANEL: Is artificial intelligence the answer to a prejudice-free future?
11 October, 13:30 - 14:05

SEE THE AGENDA

Can algorithms and machine learning eliminate bias and help us imperfect humans make better decisions? Or are we at a greater risk of baking systemic bias into all our processes, from credit ratings to policing and justice? The credibility of research and data analytics depends on providing a fair and balanced view – how does AI fit in?

Chair: Jane Bainbridge, Head of Editorial, Impact magazine and Research Live, MRS

Speakers:
Claire Rainey, Head of Insight, O2
Aji Ghose, Head of Research Analytics, Sky
Alex Alder, Customer Insights Director, Barclays UK

Read a blog by Deputy Editor  Katie McQuater on why you need to attend these sessions.

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