MRS will award its rarest accolade for only the twelfth time since 1982, when it was designated at the Society’s highest honour for exceptional service.

Peter Mouncey joined MRS in 1973 and has since dedicated over 45 years to supporting the institutions which protect and promote the research sector, most notably serving for 26 years as a member of the MRS Market Research Standards Board, 18 years delivering research training for MRS and other sector bodies and 15 years as Editor-in-Chief of the International Journal of Market Research (IJMR).


Peter spent 5 years as a member of the MRS Main Board (MRS Council at that time), acting as Hon Secretary Treasurer (1989-90) and Chair (1990-92) and sitting on various other committees. He was also Chair of the Research Development Foundation (RDF) and Chair of AURA.

Peter has been a Visiting Fellow of Cranfield University’s School of Management for 18 years, spent 14 years as a Director of Research at the Institute of Marketing, 16 years supporting the IDM Journal of Direct, Data and Digital Marketing Practice and 8 years as a member of the Direct Marketing Centre Council.

Before becoming an independent consultant, Peter worked for 29 years in a variety of roles at the Automobile Association and received his MRS Fellowship in 1997.

“Being awarded the Gold Medal is obviously a tremendous honour, which I’m extremely proud to receive,” he says. “The most worthwhile part of my involvement with MRS has been my long association with standards and data privacy, the core foundations of trust between all stakeholders in research, and, the RDF/MRS project on non-response. I’ve also hopefully spread the gospel of methodological quality and the business benefits of research.”

“The most enjoyable activity has been my years as Editor-in-Chief of IJMR, whilst the most stressful was being MRS Chair in the depths of the early 1990s recession.”

“I’ve enjoyed working with so many people at MRS and across the research sector over the years – professionals who are passionate about research, and the positive impact it can make in business and society.”

Peter will receive his Gold Medal at the Excellence Awards lunch on 7 June, where the new Fellowships, Silver Medal, Annual Conference Awards and Advanced Certificate Award will also be presented.

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.