01 January 1970

 
More ijmr newsletters
'The end of statistics?'

09 February 2017

A very thought provoking article with this title was published in the Guardian in the Journal section on 19 January by William Davies. This section is sub-titled the long read, giving authors chance to present a very detailed perspective on their theme.  Davies provides a very detailed analysis of the current crisis facing statistics, and the growing…

Engaging consumers (citizens) in research

14 March 2016

A warning from cohort studies? I recently read a review of a new book by Helen Pearson, ‘The Life Project The Extraordinary Story of Our Ordinary Lives’ (Allen Lane). This tells the fascinating story of cohort studies conducted in the UK since 1946, and the major impact the findings have had on our understanding of…

Landmark paper: ‘Towards an integrated theory of consumer behaviour’, A.S.C. Ehrenberg

13 January 2016

You can read the landmark paper here: ‘Towards an integrated theory of consumer behaviour’, A.S.C. Ehrenberg. MRS celebrates its 70th anniversary in 2016, and I feel we cannot pass this milestone by without considering the work of the late Andrew Ehrenberg. Andrew was Chairman of MRS in the mid 1960s and…

A Landmark paper: the first step towards big data?

02 January 2014

Every quarter, Peter Mouncey identifies a 'Landmark' paper from the IJMR archives which constitutes a milestone in the development of the sector. Here is his latest selection:   The utility to market research of the classification of residential neighbourhoods Ken Baker, John Bermingham and Colin McDonald, BMRB (published in the Journal of…

Social media as a social research resource

02 June 2014

'What are the challenges facing social research in social media?' This was the question posed to a speakers’ panel in the closing session of the 2014 Social Research Association one day conference, ‘Social research in social media’, held on the 16th May at the British Library. The question was posed as…

Integrated insight - paradigm shift or tipping point?

15 March 2018

On the 22nd February the MRS held in central London its first one day conference devoted to data analytics, ‘Data Analytics and Insight’. With over 180 delegates it was the largest one-day conference ever held by the MRS, showing the big appetite for knowledge in this field and complements other…

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