01 January 1970

 
More ijmr newsletters
The science of using science

20 June 2016

'The Science of using Science' - This is the title of a new discussion paper recently published by The Alliance for Useful Evidence. The principle underlying the paper is that simply providing access to evidence does not mean that it will be used. Think of all the hundreds of scientific journals regularly publishing peer reviewed…

A Landmark paper: the first step towards big data?

02 January 2014

Every quarter, Peter Mouncey identifies a 'Landmark' paper from the IJMR archives which constitutes a milestone in the development of the sector. Here is his latest selection:   The utility to market research of the classification of residential neighbourhoods Ken Baker, John Bermingham and Colin McDonald, BMRB (published in the Journal of…

Digitisation of MRS Journal - free archive of papers from 1959-1990 available

26 September 2019

I will be retiring as Editor in Chief of IJMR when the final issue for this year is published in late November, so this will be my final Editor’s blog. As you will see below, it is rather different than the others I’ve written over the years as it celebrates…

The only number you need to know: fit-for-purpose sample quality measures in the internet age

11 February 2015

I’ll let you into a secret – maths was NOT my strong point at grammar school. I never really got the hang of algebra, and the maths teacher I had for several years did little to stimulate interest and understanding in his students. However, going to college changed all that.…

Integration: turning data into knowledge

31 March 2014

This is the big challenge for so many organisations, in the public and private sectors, as the stream some of us lived with in the 1980s became a river as we moved into the 21st century, and is now a raging torrent with the advent of social media and mobile technologies. It’s been…

Landmark Paper: ‘Can we at last say goodbye to social class?’, Sarah O’Brien and Rosemary Ford

17 March 2016

You can read the Landmark Paper here: ‘Can we at last say goodbye to social class?’, Sarah O’Brien and Rosemary FordThe first Landmark Paper selected in the MRS’ 70th year focussed on the contribution to marketing research, and to MRS, of the leading marketing scientist, Andrew Ehrenberg. The second choice reflects a schema that has…

0 comments

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.

Sign up A white arrowA black arrow