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01 January 1970

 
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Protecting participants’ rights

03 June 2014

The theme for the spring ASC conference, held at Imperial College on April 4th was data privacy and security: ‘Where’s my data? Participant privacy in a connected world’. A nuanced title – should the emphasis be on privacy or privacy… Which may also depend on which side of the Atlantic Ocean…

Referendum polls – what went wrong?

09 October 2014

'Polls failed to predict such a decisive result' That was the headline for an article by Alberto Nardelli on Saturday morning in the Guardian discussing the performance of the opinion polls following the decisive ‘No’ vote in the Scottish referendum. So, as the dust settles on the most important vote in the…

Market Researchers: Foxes or Hedgehogs? Discussion of characteristics valuable to MR

20 December 2013

Ray Poynter reviewed Nate Silver’s ‘The Signal and the Noise’ (Penguin 2012) in the latest issue of IJMR (Vol.55/6), but one point that particularly caught my attention when reading Silver’s book was his references to the work of Philip Tetlock exploring the world of prediction. Tetlock classified experts on a cognitive…

Classic paper: Cathie Marsh, 1990

03 April 2013

As I’m sure many of you know, Cathie Marsh was a leading social scientist, who died aged 41 in 1993.  Her contribution as a quantitative sociologist was so important that there is the Cathie Marsh Centre for Census and Survey Research at Manchester University, where she latterly worked, and she is…

The value to science, market research and clients, of replication

22 October 2015

Papers based on attempts to replicate studies that have already been conducted and published are often unwelcome by journals. We published a Viewpoint arguing the dangers of such a policy way back in 2011, ‘Publishing replications in marketing’, Mark Uncles (IJMR Vol. 53 Issue 5). Uncles stated that: ‘Replication is…

The unintended (or intended?) consequences of undertaking surveys

14 September 2015

One major accusation levelled at the pollsters in their failure to correctly predict the likely outcome of the UK general election back in May was that their incorrect forecasts influenced both the intentions of voters, and the strategies of the political parties. Recently, I’ve seen two further examples of how we…

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