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01 January 1970

 
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A tipping-point in the history of research? Should we celebrate, or feel dismayed?

17 December 2015

The latest IJMR Landmark paper I selected was by Wendy Sykes, examining the then body of knowledge on validity and reliability for qualitative research. Also, the latest issue of IJMR features two papers plus a Viewpoint that focus on perspectives on qualitative research. So, it was timely this week to read…

Needing to know what you don’t know: The ethical dilemma of ‘big data’

31 July 2013

When you read the latest issue of IJMR (55/4), as I’m sure you will, you’ll find three items of content that explore the extent to which ethical boundaries are being re-drawn as a result of the revolution in personal data collection facilitated by developments in technology. In my Editorial, I discuss…

Landmark paper commemorates the work of Paul Harris

03 January 2018

Read the latest Landmark Paper:‘The effect of clustering on costs and sampling errors of random samples’, Paul Harris (then NOP) - JMRS Vol 39 No 1, January 1997 On the day of this year’s MRS Awards dinner (December 4th), was also held the funeral of Paul Harris. Paul was a leading market…

The science of using science

20 June 2016

'The Science of using Science' - This is the title of a new discussion paper recently published by The Alliance for Useful Evidence. The principle underlying the paper is that simply providing access to evidence does not mean that it will be used. Think of all the hundreds of scientific journals regularly publishing peer reviewed…

A Landmark paper: the first step towards big data?

02 January 2014

Every quarter, Peter Mouncey identifies a 'Landmark' paper from the IJMR archives which constitutes a milestone in the development of the sector. Here is his latest selection:   The utility to market research of the classification of residential neighbourhoods Ken Baker, John Bermingham and Colin McDonald, BMRB (published in the Journal of…

Protecting participants’ rights

03 June 2014

The theme for the spring ASC conference, held at Imperial College on April 4th was data privacy and security: ‘Where’s my data? Participant privacy in a connected world’. A nuanced title – should the emphasis be on privacy or privacy… Which may also depend on which side of the Atlantic Ocean…

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