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01 January 1970

 
More ijmr newsletters
What role can machine learning and AI play in market research?

13 September 2018

This blog introduces our latest Call for Papers, in which we want to explore the current impact that machine learning (ML) and artificial intelligence (AI) is having on research, and how this is likely to shape the sector in the future. And, of course this is a topic that clients…

The value to science, market research and clients, of replication

22 October 2015

Papers based on attempts to replicate studies that have already been conducted and published are often unwelcome by journals. We published a Viewpoint arguing the dangers of such a policy way back in 2011, ‘Publishing replications in marketing’, Mark Uncles (IJMR Vol. 53 Issue 5). Uncles stated that: ‘Replication is…

Art on a plate: the quirks of human behaviour?

23 July 2014

Television programme schedules in the UK, and I guess in other parts of the world, contain a regular diet of shows about all aspects of food, and generate substantial audiences, sometimes even influencing the nation’s eating and shopping habits.  Presentation of the culinary dishes is often a very important aspect of…

A review of the MRS Data Analytics and Insight conference

14 March 2019

For the second year running, the annual one-day MRS conference on analytics and insight proved to be extremely popular with over 140 companies represented by delegates or participants. Delegates experienced eleven presentations and two panel sessions in the packed programme, covering a wide range of case studies and methodological issues. The challenges…

2011 Census: the end of the census as we know it?

22 November 2013

UK researchers: this is a call to action! We’re now in the middle of ONS’ consultation on the options for the future of the UK Census.I’ve blogged on this before, but it is very important that the views of the market research sector are heard on an issue that is vitally…

1989 landmark paper warns of fresh dangers in reporting of opinion polls

07 August 2015

'Opinion bandwagons in attitudes towards the Common Market' Catherine Marsh and John O’Brien, JMRS Vol 31 No 3, July 1989 The latest quarterly Landmark Paper is slightly late as we have to specially digitise selections from earlier issues of the Journal. However, the decision to not limit the Landmark Paper to papers…

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