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Social Grade

Census Output on Approximated Social Grade

Social Grade is the ‘common currency’ social classification (the ‘ABC1’ system) used by the advertising industry and employed throughout marketing, advertising and market research. The classification assigns every household to a grade, usually based upon the occupation and employment status of the Chief Income Earner, but in some cases using other characteristics. For this reason alone, Social Grade is incompatible with government social classifications and can only be properly determined by trained market research interviewers backed up by expert coders.

The ONS has produced census output on Approximated Social Grade, by applying an algorithm developed by members of the MRS Census & Geodemographics Group. The algorithm uses demographics captured by the Census to assign a likely grade to each individual.

For background on the initial Social Grade algorithm for the 2001 Census and where to find results, click here.

For information about Approximated Social Grade on the 2011 Census, click here.

Event highlights

January 2018
Speaker 18

The Brexit Diaries: Engaging with the public in Brexit Britain18.01.18 | MRS, London EC1V 0JR

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Social23

MRS Operations Network23.01.18 | MRS, London EC1V 0JR

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Conferences25

Kids & Youth Insights25.01.18 | Etc.venues, London SE1 7PB

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