Call for contributions: Integrated Insight Conference

MRS’s first ever Integrated Insight Conference will demonstrate how organisations are bringing together fragmented consumer intelligence to uncover new insights, identify emerging opportunities and make better-informed decisions. We’re looking for practical, evidence-led stories of how organisations have integrated their intelligence and made better decisions as a result.

 Topics of interest include:

• connecting siloed sources of customer intelligence for more complete understanding
• extending organisational memory, re-using insight and building cumulative consumer intelligence
• moving from one-off research projects to continuous consumer insight models
• democratising access to insight to drive activation and improve decision-making
• demonstrating measurable business impact through integrated insight
• exploring how new technologies, thinking and business models are transforming the way organisations connect, share and activate intelligence

Submission guidelines

If you have a case study or discussion point to share at this event, please submit a brief synopsis via out online application form by Monday 30 November.

Please let us know if you’d like to be considered for a case study, no slides panel session or in conversation with (interview style) session. All conference slots are 30 mins.

A quick note on our selection criteria

We give priority to:

• real world case studies co-presented by agencies and their clients
• new and diverse voices in the field
• MRS company partners

MRS is committed to equal gender representation on the conference platform and strives to achieve a minimum of 15% of speakers from ethnically diverse backgrounds