Automotive Research

Get under the hood with the MRS Automotive Market Research conference; a one day event where delegates can explore the critical issues shaping the automotive industry and understand how market research can deliver clarity and direction for automotive manufacturers adapting to new paradigms and looking to improve how they connect and engage with customers and partners.

Technological developments in the automotive industry are on a steep upward curve with advances in connectivity, electrification and autonomous driving fuelling big changes in vehicle design and product offerings across all categories. However, it’s not just technology that is driving change. Traditional mobility models are evolving which raise questions around vehicle usage and ownership and there are huge shifts in retail models reflecting changing consumer preferences for how consumers wish to engage with brands and how they prefer to shop.

The culmination of all three paradigm shifts presents huge challenges and opportunities for the automotive industry and also raises critical questions that market research can aim to answer.

Join automotive experts and market research specialists to analyse the dynamic automotive landscape. Examine the impact that new disruptive technologies, evolving consumer models and mobility trends are having on customer preferences, attitudes & choices. Determine how to adapt your approach to consumer engagement and loyalty, branding and advertising, new concept development, customer journey analysis and customer satisfaction measurement to ensure it delivers insight and impact in this new environment.

Join the conversation #AutoMR15