B2B Research 2024 will demonstrate how the testing economic environment, emerging requirements of the next generation of stakeholders and novel B2B tools are presenting new opportunities for insight specialists and can be an exciting time for forward-thinking B2B researchers.

Programme Launch: 15 May

Can you demonstrate how your fresh ideas and new approaches in B2B research are supporting B2B brand building and marcomms effectiveness, helping to unpick customer needs, improving B2B buyer journeys and customer experience, supporting product development and positioning, and providing organisations with a competitive edge at a time when they need it most? If so, we’d like to hear from you.

If you’d like to participate in our 2024 event, please send in a submission. We’re particularly interested in contributions that demonstrate:


  • Applications of AI, data and analytics
  • Behavioural science in B2B research
  • Qualitative methodologies for B2B research
  • Employee and business customer UX research
  • Blending MR, CX and UX for holistic B2B insights


  • Engagement with Generation Z customers and stakeholders
  • Market, technology and cultural shifts that are shaping the needs of B2B research buyers
  • B2B buyer journeys and customer experience
  • Embedding, democratising and sharing insight across organisations
  • Novel tech solutions addressing perennial B2B challenges e.g. recruitment, fraud, quality, C-suite engagement
  • Brand building
  • B2B projects that focus on improving sustainability and EDI across the business ecosystem

If you’d like to contribute to our 2024 event please send in a submission for a:

  • CASE STUDY (30mins) - Share your B2B research journey from research brief through to project outputs.
  • NO SLIDES PANEL SESSIONS (30mins) - Convene and lead a panel session discussing a new approach to a challenging area of B2B insight generation.
  • IN CONVERSATION WITH… (30mins) - Lead a one-to-one interview style session which brings together an agency and client to discuss a new project, a recent research challenge or a new approach that is being implemented.

 A quick note on our selection criteria:

With just 10 sessions available we give priority to client-side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

MRS is committed to equal gender representation on the conference platform. MRS is also committed to achieving a target of a minimum of 15% of speakers to come from ethnically diverse backgrounds.

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by Friday 19th April to conference@mrs.org.uk


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