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Conferences

Connected World

Connected World

10 July 2014 • London

In a nutshell

Date

This event has taken place.

Overview

A brand new event for insight and marketing professionals

Welcome to Connected World and to the new-wave of social interaction and transaction.

This brand new conference will help the insight and marketing world capitalise on the new technologies, behaviours and beliefs that are driving relationships between individuals, brands and consumers, as well as citizens and causes.

You'll hear from a kaleidoscopic range of voices; including psychologists, games designers, social media directors, artists, technologists, academics and journalists

It's a fusion of expertise that will equip you with a dynamic view of the future of commercial and social interaction. 

Welcome to a new style of conference for the new age of understanding.

View the programme



CPD 6

Where is the event taking place?

DOUBLETREE BY HILTON LONDON WESTEND

92 Southampton Row 
LONDON
WC1B 4BH
0207 2422828

With thanks to:

 

9.00 REGISTRATION AND COFFEE


9.30 CONNECTED WORLD – AN INTRODUCTION

Marc Brenner, journalist and former editor of Research Magazine


9.40 ENTER THE NEW BREED OF CONNECTED CUSTOMER

The promise of the connected world will only be realised if people allow us to connect with them. However, adoption of new platforms and technologies is creating a fundamental shift in people's attitudes and relationships with brands and companies. Fail to understand and adapt to these changes and you will fail to connect.

Alex Jenkins, editor, Contagious magazine


10.00 HOW TO CREATE A SOCIAL MOVEMENT THAT CAN CHANGE THE WORLD

What can we learn from how philanthropic projects successfully galvanise people power? How are interactions stimulated? How is a common purpose shared? Two leading practitioners in the field of charity and citizen science show you how it's done in their world

Tom Rowley, co-founder, Good for Nothing, @tomrlondon

Amy Carton, programme manager and citizen science advocate @amycarton1


THE PSYCHOLOGY OF SOCIAL MEDIA: WHY WE ARE WHO WE ARE ONLINE?

What people say on social media is one thing, and this "content data" is the bread and butter of most research analysts. While content is important, what is often missing from these analyses is the process - that is, what is happening underneath those words. What really motivates people to tweet, like, and share? What meanings do they make of what they do online, and why does it matter? Psychotherapist and author of The Psychodynamics of Social Networking explains all.

Aaron Balick, consultant, psychotherapist,academic and author @draaronb


11.10 REFRESHMENT BREAK


11.40 CUTTING THROUGH THE NOISE

An ever-growing amount of interaction between consumers, brands and beyond means only one thing for research professionals – an ever-growing challenge. How can the analysis keep up with the flow of information? How can research adapt to the new technologies and practices? In this case study-free debate, we discover the scale and nature of the task ahead of us. Journalist Richard Young chairs the debate

Tom Ewing, content director, Brainjuicer Labs @tomewing

Jess Owens, social media research manager, FACE @hautepop

Paul Edwards

Non-executive director of Working Plural and JKR, and former CEO of Hall & Partners


12.20

MAKING THE CONVERSATIONAL CONCRETE

Too often we turn to a simple infographic when attempting to illustrate the data that lies behind interactions. Meet an artist and designer who has taken the illustration of human, technological and cultural connections to the next level, for both himself and his clients. His work in making the conversational 'concrete' has to be seen to be believed. Understand how the complex can be made simple, engaging and fun.

Brendan Dawes, artist and designer @brendandawes


12.50 LUNCH


14.00 CONNECTING THROUGH SENSATION

If you think interaction through technology is forever going to be text-bound, think again. You will hear from the world's leading authority on multisensory internet communication and get a fascinating glimpse of his work. Prepare yourself for a sensory experience like no other and discover the new ways that we will forge connections in the not-too-distant future.

Adrian David Cheok, professor of pervasive computing at City University London and founder and director of the Mixed Reality Lab, Singapore. @adriancheok


14.30 BEHOLD THE POWER OF FANS AND FANDOM

Come not between a fan and their passion. But what can we learn from the way that fans communicate with each other and the way they connect with the objects of their affection? Hazel Robinson has been writing and speaking in and around online fandom for a decade and a half, from covert email lists to the frontlines of Twitter. She has written extensively on teenage fandom and social media. Enter a fascinating world.

Hazel Robinson, author @piratemoggy


15.00 THE INTERNET OF THINGS – AND WHAT IT REALLY MEANS

Meet one of the men behind Thingful, a discoverability engine for The Public Internet of Things, providing a geographical index of where things are, who owns them, and how and why they are used. Moeen will show you what Thingful can do and how it can help cast light on connections and activities across the globe. Listen in as we show you how to connect to a world of objects.

Moeen Khawaja, partner, Umbrellium


15.30  REFRESHMENT BREAK


15.50 SOCIAL MEDIA – IT'S PAYBACK TIME

We'll hear from three social media leaders on what return on investment means for them and their companies? How are they expecting social media interactions to change and what do they really want to understand about the way in which their customers communicate. What are the real drivers of engagement between customers and brands?

Daniel Fellows, social media & digital strategist, Nokia @danfellows

Sarah Brown, head of social media,

Rightmove

@zoisiab

Nigel Sheldon, digital strategy consultant

@shedlin


16:30 CONNECTED ENTERTAINMENT: TV, GAMES AND THE SOCIAL EXPERIENCE

Whilst social interaction with television takes precedent, how can TV and game producers, broadcasters and advertisers make the most of immersive social and interactive experiences that add value, interest and entertain audiences? What can the rest of the business world learn from TV and gaming?

Tiffany St James, digital strategist, Stimulation @tiffanystjames

Colin Macdonald, commissioning editor for games at Channel 4 and chairman of facial animation specialists Speech Graphics @scottishcolin

Jen Topping, director of business and strategy at Soho Productions, Microsoft Studios @toppage


17.00 HOW TO MAKE FRIENDS AND INFLUENCE PEOPLE IN 140 CHARACTERS OR LESS

Best known for his work on TV shows such as I'm Alan Partridge and The Day Today, David is an actor, writer, director and internet obsessive. An avid tweeter, he now also directs TV ads and makes viral comedy videos and pictures for clients such as the Huffington Post. In 2013, he set up That Lot to advise companies and brands on their digital output. David Schneider, actor, writer and social media consultant @davidschneider


17.30 FINAL REMARKS

Marc Brenner, journalist and former editor of Research Magazine


17.40 CLOSE


To sponsor this event please contact 

Guy Oliver, Display & Conference Sponsorship Manager on

+44 (0)20 7566 1843 or Guy.Oliver@mrs.org.uk

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Please click on the photographs to view each speaker's biography.

Booking


Rates

Delegate fee until 30 May

MRS Member £335 (£402 inc VAT)

Non-Member £395 (£474 inc VAT)


Delegate fee from 30 May

MRS Member £435 (£522 inc VAT)

Non-Member £495 (£594 inc VAT)

CPS Discount rate - £300 (£360 inc VAT)

If you would like to use your Company Partner tickets, please email conference@mrs.org.uk or call +(0)20 7566 1853

Please note. Early Bird fees must be paid in full by 30.05.2014

Submit your details via 'click here to book now', above. Our team will return to you within 24 hours of receipt of your details (Mon-Fri) with confirmation of your reservation and an invoice for the fee applicable.

Pay online by credit card

Click here to pay online through our secure payment process.

You can only book with a credit card if you are attending this course. If you wish to book for someone else please use the form above.

*By proceeding with a booking you are agreeing with our terms and conditions.

Welcome to Connected World and to the new-wave of social interaction and transaction. It's a brand new event for insight and marketing professionals.

This conference will help the insight and marketing world capitalise on the new technologies, behaviours and beliefs that are driving relationships between individuals, brands and consumers, as well as citizens and causes.


David Schneider

How to make friends and influence people in 140 characters or less

Alex Jenkins

Enter the new breed of connected customer

Moeen Khawaja

The internet of things - And what it really means 

Aaron Balick

The psychology of social media: why we are who we are online?

Adrian David Cheok

Connecting through sensation

Brendan Dawes

Making the conversational concrete 

Tiffany St James

Connected entertainment: tv, games and the social experience 

Colin Macdonald

What can the rest of the business world learn from TV and gaming?

Jen Topping

Make the most of immersive social and interactive experiences that entertain audiences?

Daniel Fellows

Social media - It's payback time 

Sarah Brown

What are the real drivers of engagement between customers and brands?

Nigel Sheldon

Hear from social media leaders on what return on investment means for them and their companies?

Hazel Robinson

Behold the power of fans and fandom 

Tom Ewing

Cutting through the noise 

Jess Owens

How can the analysis keep up with the flow of information?

Paul Edwards

How can research adapt to the new technologies and practices?

Tom Rowley

How to create a social movement that can change the world 

Amy Carton

How are interactions stimulated? How is a common purpose shared?


CPD 6