A brand new event for insight and marketing professionals
Welcome to Connected World and to the new-wave of social interaction and transaction.
This brand new conference will help the
insight and marketing world capitalise
on the new technologies, behaviours
and beliefs that are driving relationships
between individuals, brands and
consumers, as well as citizens and causes.
You'll hear from a kaleidoscopic range of
voices; including psychologists, games
designers, social media directors, artists,
technologists, academics and journalists
It's a fusion of expertise that will equip
you with a dynamic view of the future of
commercial and social interaction.
Welcome to a new style of conference for
the new age of understanding.
Marc Brenner, journalist and former editor of Research Magazine
9.40 ENTER THE NEW BREED OF CONNECTED CUSTOMER
The promise of the connected world will only be realised if people allow us to connect with them. However, adoption of new platforms and technologies is creating a fundamental shift in people's attitudes and relationships with brands and companies. Fail to understand and adapt to these changes and you will fail to connect.
Alex Jenkins, editor, Contagious magazine
10.00 HOW TO CREATE A SOCIAL MOVEMENT THAT CAN CHANGE THE WORLD
What can we learn from how philanthropic projects successfully galvanise people power? How are interactions stimulated? How is a common purpose shared? Two leading practitioners in the field of charity and citizen science show you how it's done in their world
Tom Rowley, co-founder, Good for Nothing, @tomrlondon
Amy Carton, programme manager and citizen science advocate @amycarton1
THE PSYCHOLOGY OF SOCIAL MEDIA: WHY WE ARE WHO WE ARE ONLINE?
What people say on social media is one thing, and this "content data" is the bread and butter of most research analysts. While content is important, what is often missing from these analyses is the process - that is, what is happening underneath those words. What really motivates people to tweet, like, and share? What meanings do they make of what they do online, and why does it matter? Psychotherapist and author of The Psychodynamics of Social Networking explains all.
Aaron Balick, consultant, psychotherapist,academic and author @draaronb
11.10 REFRESHMENT BREAK
11.40 CUTTING THROUGH THE NOISE
An ever-growing amount of interaction between consumers, brands and beyond means only one thing for research professionals – an ever-growing challenge. How can the analysis keep up with the flow of information? How can research adapt to the new technologies and practices? In this case study-free debate, we discover the scale and nature of the task ahead of us. Journalist Richard Young chairs the debate
Tom Ewing, content director, Brainjuicer Labs @tomewing
Jess Owens, social media research manager, FACE @hautepop
Non-executive director of Working Plural and JKR, and former CEO of Hall & Partners
MAKING THE CONVERSATIONAL CONCRETE
Too often we turn to a simple infographic when attempting to illustrate the data that lies behind interactions. Meet an artist and designer who has taken the illustration of human, technological and cultural connections to the next level, for both himself and his clients. His work in making the conversational 'concrete' has to be seen to be believed. Understand how the complex can be made simple, engaging and fun.
Brendan Dawes, artist and designer @brendandawes
14.00 CONNECTING THROUGH SENSATION
If you think interaction through technology is forever going to be text-bound, think again. You will hear from the world's leading authority on multisensory internet communication and get a fascinating glimpse of his work. Prepare yourself for a sensory experience like no other and discover the new ways that we will forge connections in the not-too-distant future.
Adrian David Cheok, professor of pervasive computing at City University London and founder and director of the Mixed Reality Lab, Singapore. @adriancheok
14.30 BEHOLD THE POWER OF FANS AND FANDOM
Come not between a fan and their passion. But what can we learn from the way that fans communicate with each other and the way they connect with the objects of their affection? Hazel Robinson has been writing and speaking in and around online fandom for a decade and a half, from covert email lists to the frontlines of Twitter. She has written extensively on teenage fandom and social media. Enter a fascinating world.
Hazel Robinson, author @piratemoggy
15.00 THE INTERNET OF THINGS – AND WHAT IT REALLY MEANS
Meet one of the men behind Thingful, a discoverability engine for The Public Internet of Things, providing a geographical index of where things are, who owns them, and how and why they are used. Moeen will show you what Thingful can do and how it can help cast light on connections and activities across the globe. Listen in as we show you how to connect to a world of objects.
Moeen Khawaja, partner, Umbrellium
15.30 REFRESHMENT BREAK
15.50 SOCIAL MEDIA – IT'S PAYBACK TIME
We'll hear from three social media leaders on what return on investment means for them and their companies? How are they expecting social media interactions to change and what do they really want to understand about the way in which their customers communicate. What are the real drivers of engagement between customers and brands?
Daniel Fellows, social media & digital strategist, Nokia @danfellows
Sarah Brown, head of social media,
Nigel Sheldon, digital strategy consultant
16:30 CONNECTED ENTERTAINMENT: TV,
GAMES AND THE SOCIAL EXPERIENCE
Whilst social interaction with television
takes precedent, how can TV and game
producers, broadcasters and advertisers
make the most of immersive social and
interactive experiences that add value,
interest and entertain audiences? What
can the rest of the business world learn
from TV and gaming?
Tiffany St James, digital strategist,
Colin Macdonald, commissioning editor for
games at Channel 4 and chairman of facial
animation specialists Speech Graphics
Jen Topping, director of business
and strategy at Soho Productions,
HOW TO MAKE FRIENDS AND
INFLUENCE PEOPLE IN 140
CHARACTERS OR LESS
Best known for his work on TV shows
such as I'm Alan Partridge and The Day
Today, David is an actor, writer, director
and internet obsessive. An avid tweeter,
he now also directs TV ads and makes viral
comedy videos and pictures for clients
such as the Huffington Post. In 2013, he
set up That Lot to advise companies and
brands on their digital output.
David Schneider, actor, writer and social
Marc Brenner, journalist and former editor of Research
To sponsor this event please contact
Guy Oliver, Display & Conference Sponsorship Manager on
+44 (0)20 7566 1843 or Guy.Oliver@mrs.org.uk
This is the other tab
Please click on the photographs to view each speaker's biography.
Delegate fee until 30 May
MRS Member £335 (£402 inc VAT)
Non-Member £395 (£474 inc VAT)
Delegate fee from 30 May
MRS Member £435 (£522 inc VAT)
Non-Member £495 (£594 inc VAT)
CPS Discount rate - £300 (£360 inc VAT)
If you would like to use your Company Partner tickets, please email firstname.lastname@example.org or call +(0)20 7566 1853
Early Bird fees must be paid in full by 30.05.2014
Submit your details via 'click here to book now',
above. Our team will return to you within 24 hours of receipt of your details
(Mon-Fri) with confirmation of your reservation and an invoice for the fee
Welcome to Connected World and to the new-wave of social interaction and transaction. It's a brand new event for insight and marketing professionals.
This conference will help the insight and
marketing world capitalise on the new technologies, behaviours and beliefs that
are driving relationships between individuals, brands and consumers, as well as
citizens and causes.
How to make friends and influence people in 140 characters or less
Enter the new breed of connected customer
The internet of things - And what it really means
The psychology of social media: why we are who we are online?
Adrian David Cheok
Connecting through sensation
Making the conversational concrete
Tiffany St James
Connected entertainment: tv, games and the social experience
What can the rest of the business world learn from TV and gaming?
Make the most of immersive social and interactive experiences that entertain audiences?
Social media - It's payback time
What are the real drivers of engagement between customers and brands?
Hear from social media leaders on what return on investment means for them and their companies?
Behold the power of fans and fandom
Cutting through the noise
How can the analysis keep up with the flow of information?
How can research adapt to the new technologies and practices?
How to create a social movement that can change the world
How are interactions stimulated? How is a common purpose shared?