Great ideas and creative spirit are never out fashion. 

They are demanded by clients and employers. This creativity lab, the last in the current series, will flex your creative muscle and show how you can bring a fresh and dynamic approach to business and interactions. It promises to be quick-fire, high-value afternoon of intelligence and interaction.

At this Creativity Lab, you will meet:

  • Want to make sure that your ideas are effectively tested? Meet Richard Rees, the creative director who helped to develop Olympic chairs, Gaggia coffee machines and Smint dispensers. He will reveal a dynamic way of generating fresh ideas that can fuel product and service development. 

  • Want to prepare yourself to be a more innovative thinker? Meet Michael Atavar, the creativity consultant and author of 'Everyone is Creative', ‘How To Be An Artist’, ’12 Rules Of Creativity’. He will show you how to put yourself in creative space and ready yourself to generate winning ideas and concepts.

  • Want to learn to understand how commercial storytelling can help ignite creativity? Meet Kate Hammer, the commercial storyteller and change catalyst who will show you how story can not only be used to communicate effectively but also as a tool for idea generation.

  • Want to learn how poetry techniques can kickstart commerial change? Meet Ian Florance, the poet, author and consultant who has worked with many organisations to stimulate progress, ideas and change. He will show you how poetry can kickstart a great idea.

  • Want to know how to orchestrate ideas using music? Meet Jake Farr, occupational psychologist and Coach.

What is The Creativity Lab?
It's time to leave your safety zone and join MRS as we unleash the power of The Creativity Lab. This a series of events that gives you rare access to leading creative professionals. Their techniques, advice and experience will help to power your own work and expand your horizons.It's an event that will enrich your business, enhance your staff's skills and expand your business offering to clients. It's an event like no other.

Who is it for?
It doesn't matter if you're qual or quant, agency or client, junior or senior – the future demands adaptable, creative research professionals. This event will help that demand.It's an event designed for forward thinking business owners and their staff. It's an event for anyone who wants to rejuvenate their offering to clients.It's an event that will help to develop your business and staff.

What can I expect?
You'll participate in a series of provocative workshops, conversations and experiments and you'll emerge a more enlightened and creative individual. If you're the sort of person who likes to sit on the sidelines and play things passively – this might not be the event for you.

What do I get out of it?
You'll understand how to apply daringly creative techniques to your own work. You'll meet some of the most inspiring and feted creatives working today. You'll network with like-minded, forward-thinking professionals.You and your staff will emerge better equipped to meet client's creative and commercial demands.Please note: We do not spoonfeed our intelligence. We attract an intelligent crowd who prefer to draw their own lessons for progress. However, be assured, we will provide you with plenty of the necessary fuel for improvement.

What's next?
February The Creativity Lab: The power of innovation and ideation?

"Nothing is ever real till it is experienced"
John Keats



The Crypt on the Green, St James Clerkenwell
Clerkenwell Close,London,EC1R 0EA

More details of the venue can be found at their website. Visit it here.

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