Customers Exposed is a new conference for every research buyer and practitioner who wants to get to grips with the challenging realities of business. This one-day event will offer ten provocative views of the modern consumer and offer guidance on how we can better understand them, and better exploit the opportunities.
Today’s consumers are sophisticated and connected. They are financially re-energised after a prolonged recession and their demand for quality and value has never been more exacting. In order to rise to this testing challenge, research, business and brands need a willingness to reassess their old assumptions and take a fresh look at the behaviour of consumers. This conference will help you to do that.
What you get:
Ten highly-respected and provocative industry speakers, with deep expertise in the area of consumer behaviour trends.
Full interactivity throughout the day, allowing you to challenge and question speakers.
9.50 Customers Exposed - Chair's Welcome Richard Young, Journalist
10.00 Global megatrends and consumers
The pace of change is arguably faster now than any other point in the history of the civilisation. In order to truly understand the impact on consumer we need to examine the mega trends that are shaping the future and how consumers perceive these trends in their different contexts around the globe. This talk will take you through those trends and how they are shaping the consumer of the present and future. Rob Myers, managing director, Ipsos Marketing
10.25 The death of loyalty There is increasing evidence that 'brand love' is a thing of the past. If customer loyalty really is dead – what does that mean for business? If consumers don't want a 'relationship' with your brand, then what do they want? We'll show you. Peter Dann, director, The Nursery
10.50 Refreshment Break
11.15 The changing face of friendship
From social media to sex, and embarrassment to education, we ask if it isn't time marketers adapted to seismic shifts in how friendships are made, and what they mean. Becky Rowe, managing director, ESRO
11.40The exposed human In the last five years the behavioural sciences have revealed much of the blueprint of human behaviour. With this knowledge comes great power and responsibility. Crawford Hollingworth, co-founder, The Behavioural Architects
12.05 Consumers, content and controversy in a low-attention media.
Tracking the ebb and flow of consumer taste has never been easy. But it's more complex than ever in a world where so much of pop culture exists below the line – as gifs, remixes, flamewars, fan works, and more. Cultural objects come with talking points baked in – and in a personalised world, neglected audiences demand that culture reflects their reality. This presentation is a quick field guide to the new culture wars. Want to be "content creators", brands? Hold on to your hats. Tom Ewing, Content Director, BrainJuicer Labs
12.30 Closing Morning Debate Chaired by Richard Young
14.15 Curiosity, honesty & authenticity and managing the more/less paradox
In an uncertain future world of 'more' (people, data, disruption) and 'less' (time, trust, security) how can companies and brands develop propositions and positioning now to connect with consumers next? Joe Staton, director GfK Market Opportunities & Innovation (MOI)
14.40 Shifting targets - how to reach the improvising generation of twenty-somethings
What do the post credit crunch generation of young adults think about the future, careers, motivation and ambition? This presentation gives some clues about how businesses and brands need to connect with a new cohort of younger consumers. Caroline Hayter, Strategist, Acacia Avenue
15.05 The multichannel consumer
With the continuing emergence and normalisation of technology in people's lives, retailers will face in to significant challenges as customers' expectations are continually set by factors outside their immediate control. However, with these headwinds, there are huge opportunities for those retailers who can become part of the group that sets rather than reacts to them. A combination of data, customer obsession and a keen eye for innovative propositions will be the ingredients to achieve this, which we will explore in this session. Jason Nathan, global multi-channel capability director, dunnhumby
15.30 Refreshment Break
15.55It's all an illusion. The new reality driving consumers' views on brands
Do customers care at all about what your brand purports to stand for, or does it all come down to what they can see, touch and smell? Consumers yearn for authenticity - and we uncover how this drive for greater integrity shapes how customers form their views. Sinead Jefferies, managing director, Opinion Leader
16.20Keynote: Dr Emma Macdonald,senior lecturer in marketing, Cranfield Customer Management Forum
The cultural and organisational implications of facing up to the modern consumer.
16.45 End of Day Debate
Chaired by Richard Young
17.15 Closing remarks
17.30 Drinks Reception Sponsored by Respondi
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Please click on the photographs to view each speaker's biography.
The rates for Customers Exposed are:
Early bird rate – BOOK BEFORE 10 October 2014
MRS Member £335 + VAT
Non-Member £395 + VAT
Standard rate – AFTER 10 October 2014
MRS Member £435 + VAT
Non-Member £495 + VAT
MRS Company Partner* £300 + VAT or one x CPS ticket
If you would like to use your Company Partner tickets, please email email@example.com or call +(0)20 7566 1853
Early Bird fees must be paid in full by 10.10.2014
Submit your details via 'click here to book now', above. Our team will return to you within 24 hours of receipt of your details (Mon-Fri) with confirmation of your reservation and an invoice for the fee applicable.