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Join insight professionals who are using their influence, skills and outputs to engage policy makers, businesses and consumers and lead them towards climate action. Be inspired by the latest research and practices that are leading to improved environmental footprints and long-term behaviour change.
Hear contributions from leading global brands and challenger brands including Vodafone, GSK, NBC Universal, Sky, WWF, Ovo Energy, Mars Petcare, Citizens Advice, Wellcome Trust, Cereal Partners Worldwide, Mijenta, WhatIF Foods and Georgia-Pacific.
09.00 Welcome from the Chair
In this opening address Steve will give an overview of MRS’s net zero pledge and how the Sustainability Council is supporting small agencies to be greener.
Stephen Phillips, CEO, Zappi
& Chair, MRS Sustainability Council
09.15 Making a lasting impact
Louise McLaren, Board Director, Truth Consulting & founding member, Insight Climate Collective
In conversation with…
Dr Nick Baker, Global Chief Research Officer, Savanta & founding member, Insight Climate Collective
Stephen Phillips, CEO, Zappi & Chair, MRS Sustainability Council
09.45 Panel: Reaching net zero
Reaching net zero in the UK is going to require transformation across all sectors of the economy, and all aspects of people’s lives. A new social contract between citizens, corporations and the state is evolving.
The Net Zero Diaries project is working with a panel of engaged citizens and consumers, alongside a representative group, to understand how attitude and behaviour change flow horizontally between peers, modelling collaborative working and combining behavioural insights with deliberation.
Join partners from the Net Zero Diaries project as they discuss what net zero living actually means in 2021. Hear how this new way of working is contributing to their distinct organisational goals, and their wider ambitions to contribute meaningfully to achieving a just transition to Net Zero.
Chaired by:
Lucy Farrow, Associate Partner, BritainThinks
Panellists:
Dani Jordan, Head of Campaign Insights, WWF-UK
Jacob Ainscough, Senior Research Associate, Lancaster University
Joined in Q&A by Robert Cranville, Head of Strategy and Insight, OVO
10.15 How Ipsos is responding to the sustainability imperative
Ben Page, CEO, Ipsos MORI
1045 Break
11.15 What matters today?
Join Richard Cope and Suzy Parker as they discuss the research challenges and findings from their recent exploration of the current sustainability product claims and consumer landscapes to answer what matters to consumers today?
Hear how the research has given GSK Consumer Healthcare insight into how to better engage with - and communicate to - consumers on sustainability and entrenched the view that claims need to prove that purchasing an individual product has its own quantifiable positive impact to society and the environment as well as a benefit to the consumer.
Richard Cope, Senior Trends Consultant, Mintel
In conversation with…
Suzy Parker, Global Sustainability Commercial Lead, GSK Consumer Healthcare
Moderated by Krishan Rama, Head of EMEA, Mintel
11.45 Building public engagement in climate change and health
The Wellcome Trust view the public as critical in placing the connection between climate change and negative health impacts into the spotlight, putting pressure on governments and businesses to make change. To support this, Wellcome undertook a multi country ethnographic project to establish people’s language and perceptions around climate change, health, and the relationship between the two.
Hear how the research will be used to inform understanding on how to motivate public action in science, identify areas where further research should be conducted and feed into Wellcome’s climate and health strategy.
Dr Heidi Hasbrouck, Director of Ethnography at Ipsos MORI
Ethan Greenwood, Insight Specialist, Wellcome Trust
12.15 Hidden stories of sustainability
Respondents often find it hard to talk about sustainability. As a result, many research reports on the topic produce predictable results that are difficult for brands to act on. So Irrational Agency and Vodafone used a new approach called narrative research, to help respondents open up and reveal their true feelings and beliefs about the environment and their own green (and sometimes not-so-green) behaviour.
Hear exclusive findings from the research which explores the detail behind 12,000 consumer's sustainability narratives and uncovers six big unconscious consumer narratives.
Leigh Caldwell, Partner, Irrational Agency
Lizzi Seear, Innovation Insights Manager, Vodafone
12.45 Lunch
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13.45 International perspectivesIntroduced & chaired bySinead Jefferies, Founder, Vela & member, MRS Sustainability Council13.50 Panel: How the sustainability agenda shapes a business & brand strategy, now & nextThis session will examine how the sustainability agenda drives business growth and creates shared value with people and planet at the centre of it. This global panel is made up of industry leaders from Singapore, Lausanne, and London. You will hear how they have embedded sustainability beyond the organisation, with employees, customers, and consumers alike. They represent legacy and challenger brands from the Food as well as Spirits category.Chaired by:Sharon Foo, Managing Partner, Citizen GoodPanellistsElise Som, Co-Founder & Director of Sustainability, MijentaMelissa Guarnaccia, Global Marketing Director, Cereal Partners WorldwideChristoph Langwallner, Co-Founder, WhatIF Foods14.20 Using corporate influence and embedding sustainability to drive changeJoin Stephen and Matt for an engaging fireside chat sharing how Georgia-Pacific embeds sustainability efforts across both the consumer and professional pieces of their business. They will discuss how by utilizing research to gather deep human insights, Georgia-Pacific has leveraged a variety of partnerships to better understand consumer perceptions and ensure relevant solutions are applied across a variety of categories. Hear how Georgia-Pacific’s products deliver on their sustainability promises helping to contribute to a better future for our planet.Matthew Salem, Vice President, Client Development, Behaviorallyin conversation with…Stephen Ferguson, Director of Consumer and Shopper Knowledge, Georgia-Pacific |
14.50 Break
15.20 Using AI accelerated learning to Identify emotionally resonant narratives around sustainability
NBC Universal & Sky needed to understand what mattered to their audiences and importantly empower other brands to connect and speak meaningfully about these issues. Working in partnership they set out to map the complexities of emotionally compelling narratives around sustainability and develop a clear understanding of the key drivers for different audiences. Sourcing content from over 100 different places, discover.ai’s combination of machine learning and human expertise created an agile approach to a topic rich in complexity.
Foivos Dousos, Associate Director, Discover.ai
David Evans, Senior Director, Global Partnerships, NBC Universal & Sky
15.50 Delivering sustainability innovation in petcare: differentiating sustainability tribes and journeys
Mars Petcare is committed to democratising sustainability and delivering products with serious sustainability credentials - without excessively impacting price or quality. Trials of several innovations are in progress. This one-on-one conversation between Mars and Streetbees founder, Tugce Bulut, will cover the issues that Mars has been striving to understand and which lay the foundations of their sustainability strategy, including:
Tugce Bulut, Founder & CEO, Streetbees
In conversation with…
Clotilde Daronnat, Sustainability & Portfolio Insights Manager, Mars Petcare
16.20 Closing comment from the Chair
16.30 End of conference
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