Travel, Tourism & Hospitality

12 May 2016

Using Insight To Uncover Consumer Preferences, Pinpoint Key Moments In The Customer Journey And To Develop Exceptional Customer Experiences

Use research and insight to

• Uncover influences, preferences and trends to predict future travel and tourism patterns and demand
• Analyse your customers’ end-to-end experience and determine how to boost satisfaction at key points along the journey
• Track and understand the fragmented customer journey to develop great omnichannel buying journeys
• Encourage advocacy, brand loyalty and develop longstanding customer relationships
• Improve your understanding of how customers make decisions about their travel and leisure so you can influence different outcomes

Hear case studies from:

• Debra Walmsley, Head of Customer Research and Insight, BA
• Roseann Ferrara, User Experience Research Manager, Hotels.com
• Lizzi Seear, Global Consumer and Market Insights Director, InterContinental Hotels Group
• Karen Bilsborough, Senior Insights Manager TUI UK
• Sharon Orrell, Head of Insight, VisitEngland
• Samantha Horsman, Operations Project Manager, Wellcome Collection
• Emma Bramwell, Senior Insight Advisor, Transport Focus

With special thanks to:

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