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In our 80th year, evidence matters more than ever - writes Jane Frost, CEO of MRS

Travel, Tourism & Hospitality

Date and time

This event has taken place

Location

Radisson Blu Edwardian London

Please let us know if you have any accessibility requirements ahead of the event

6hrs
CPD

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In a nutshell

12 May 2016

Using Insight To Uncover Consumer Preferences, Pinpoint Key Moments In The Customer Journey And To Develop Exceptional Customer Experiences

Use research and insight to

Uncover influences, preferences and trends to predict future travel and tourism patterns and demand
Analyse your customers’ end-to-end experience and determine how to boost satisfaction at key points along the journey
Track and understand the fragmented customer journey to develop great omnichannel buying journeys
Encourage advocacy, brand loyalty and develop longstanding customer relationships
Improve your understanding of how customers make decisions about their travel and leisure so you can influence different outcomes

Hear case studies from:

Debra Walmsley, Head of Customer Research and Insight, BA
Roseann Ferrara, User Experience Research Manager, Hotels.com
Lizzi Seear, Global Consumer and Market Insights Director, InterContinental Hotels Group
Karen Bilsborough, Senior Insights Manager TUI UK
Sharon Orrell, Head of Insight, VisitEngland
Samantha Horsman, Operations Project Manager, Wellcome Collection
Emma Bramwell, Senior Insight Advisor, Transport Focus

Venue

Radisson Blu Edwardian
9-13 Bloomsbury Street,London,WC1B 3QD

With special thanks to:

Media Partner

Breaking market research news, latest job vacancies, industry reports, in-depth analysis and cutting-edge opinion for customer insight professionals.

MRS 80th anniversary sponsor:

WALR

Walr is a data creation company that supports insight professionals globally. It specialises in reaching diverse audience segments, leveraging proprietary technology, and offering bespoke services.

With a comprehensive suite of tools, backed by a team of seasoned industry professionals, Walr’s services include efficient data collection methods, intuitive data visualisation and reporting techniques, and supportive and transparent advice.

Walr exists to unify the complex and fragmented research process by introducing more efficient, rapid, and straightforward methods.

MRS is proud to support:

MRBA

The MRBA is the industry’s only charity and is here for when life gets tough. The MRBA assists those facing financial hardship due to illness, bereavement, personal difficulties, or imminent financial distress. To date it has supported over 1,100 individuals, distributing more than £1 million in aid, either through grants or interest-free loans.

The MRBA is here for anyone, young or old, who has worked in the UK market or social research industry, as a supplier or client, for at least two years – whether in research, insights, operations, analysis, interviewing or management.

The MRBA also offers bursaries for those wishing to further their research knowledge and gain qualifications but who are unable to fund it financially. If you would like to learn more, or help us to provide financial support to colleagues in distress.

Additional Information