Building Brands for the Subconscious: #12 human insights

This event is now fully booked, to be placed on the waiting list please email membership@mrs.org.uk

Few would disagree that emotion is crucial in building strong relationships between brands and people – however, building brands for the unconscious is still a challenge. Therefore, in order to measure emotions effectively, it is important for Marketers and researchers to equip themselves with the latest evidence from neuroscience research. In this presentation we have compiled 12 human insights across different brands and categories providing for each of them a specific action/takeaway. In this way we will translate the science into actionable insights that can leverage your brand and get closer to your consumers and shoppers.

Schedule:

6.00pm-6.45pm: Registration, drinks and networking

6.45pm-7.30pm: Presentation

7.30pm: Q & A

8.00pm: Finish and close