R-Net: Mobile Communities

A new and faster way to connect in an always-on world

Overview:

Dave Kaye from Kiosk is presenting for our next R-Net event, with their client Kirsty Higgins from RAPP.

With RAPP using their smartphones and Kiosk’s mobile community app, Field Notes, consumers of all ages and social backgrounds have been feeding back their thoughts and feelings as video, images, audio and text. During the session, Dave and Kirsty will share visual outputs and key learnings from the RAPP mobile community.

The presentation will cover:

• Always on: How mobile internet has changed the way we live and connect
• Intrinsically Social: How agencies and brands can harness and build a two-way relationship with their target
• Reach out anytime: connecting with communites for immediate responses
• Show and tell: some examples of how RAPP and its clients are using their mobile community
• Storytelling: integrating mobile communities into multi-methodology insight and planning processes
• Best practice – tips for using mobile communities
• What's next: Kiosk's thoughts in what the next phase of insight innovation will look like

Kiosk

Kiosk is a new kind of agency, for an always-on world.

Mobile Internet has changed the way we live, and the way people connect and interact with each other, and the world around them. There is no longer an offline world, and an online world. Mobile means that we’re always on.

Kiosk is at the forefront of new technologies which facilitate people connections. Soon, Kiosk will be doing other exciting things with new technologies, just as soon as they’re invented.

RAPP

RAPP is the customer experience agency. They are driven by data, enabled by technology and put it all together.

RAPP UK is one of the first agencies in the world to recruit and build its own mobile communities. RAPP has used these communities to super-charge its approach to gathering insights and feeding them into strategy.

Time: 6:00 to 8:30pm

Testimonials

Sponsored by:

The Research Academy is an MRS Accredited Centre, which is passionate about research, insight and learning. The Research Academy’s mission is to help people in the market and social research sector gain respected professional qualifications, using an innovative approach to teaching and learning.