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The modern insight professional isn’t just an expert researcher. We’ve adapted to the modern business environment, embracing all forms of feedback. We’ve grown fluent in the language of CX, UX and big data. We interpret, analyse and tell stories. Most importantly of all, we represent customers in both quantitative detail and technicolour qual.

But as we adapt, a new challenge emerges. How do we cut through the noise that surrounds today’s decision makers? How do we create self-sustaining cultures of customer centricity? And how do we guide stakeholders to the right decisions not just one time, but every time?

The art and science of decision making is complex – but recent trends have compounded this. Hybrid models of work have dispersed team dynamics, corporate cultures must exist across the physical-digital divide, and the volume of data businesses have access to continues to grow. Join us for an interactive, guided discussion on how to navigate our complex present, and help drive insight-driven decision making.

The event will be chaired by FlexMR CEO Paul Hudson, with guest speaker and MRS CEO Jane Frost. Over the course of the afternoon, you’ll join a small working group of industry peers to discuss current challenges, share best practices and develop new ideas. Together, we will:

  • Explore the various ways businesses and stakeholders currently make decisions
  • Examine the role of research, data and insight in the decision making journey
  • Identify the skills insight professionals need to positively affect decision making

Following the event there will be a networking drinks reception with light bites sponsored by RONIN at The Borough, 3 Dalton Square, Lancaster, LA1 1PP from 16.30-19.00. All welcome.

Venue

Fraser House Hub
South Rd,Lancaster,LA1 4XQ

With special thanks to:

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