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Hosted by MRS, this in-person event will explore the key changes introduced in ISO 20252:2026 and what they mean for organisations preparing to transition from ISO 20252:2019. Attendees will hear directly from members of the UK BSI committee involved in representing the UK during the development of the updated standard.

The Market Research Society

Why attend?

This session moves beyond an overview of the standard to focus on the practical steps businesses, auditors and certification bodies need to consider next. It is designed for organisations currently certified to ISO 20252:2019, as well as those involved in auditing, certification and implementation, who want to understand the implications of the revised 2026 edition.

You will gain:

  • A clear understanding of the main changes introduced in ISO 20252:2026.
  • Insight into the transition requirements for moving from the 2019 edition to the 2026 edition.
  • First-hand perspectives from those involved in developing key updates on AI, emerging technologies and data quality.
  • Practical examples of how industry stakeholders are preparing for the new standard.
  • A better understanding of how standards organisations can support adoption and implementation.
  • The marketing activities to promote the changes to the standard.
  • Opportunities to connect with peers across the research community through networking and discussion.
Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Time
Session
Speaker
14:30 – 15:00
Registration, Refreshments & Networking
 
15:00 – 15:10
Welcome, Introduction and Transition to ISO 20252:2026
Debrah Harding
15:10 – 15:30
Key Changes in ISO 20252:2026: An Overview
Alison Gallagher
15:30 – 15:45
Spotlight Session: AI and Emerging Technologies
Zsolt Kiss
15:45 – 16:00
Spotlight Session: Enhancing Data Quality Requirements
Debrah Harding
16:00 – 16:15
Refreshment Break
 
16:15 – 16:30
Ipsos Case Study: Preparing for the Transition to ISO 20252:2026
Catherine Bolton & Chris Smith
16:30 – 16:40
Other Standards Perspective: IQCS response to the New Standard
Penny Steele
16:40 – 16:50
Communicating the New Standard: Marketing and Social Media Campaign
James (JT) Turner
16:50 – 17:00
The Role of BSI and Opportunities for Engagement
Vanessa McCorquodale
17:00 – 17:30
Panel Discussion and Audience Q&A
All Speakers
17:30 – 18:15
Networking Reception
Sponsored by the British Standards Institution (BSI)

Additional Information

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