Blinded by technology: a future-proof CMI framework
Technology is everywhere, also in the world of Consumer & Market Intelligence. It makes doing research and getting to insights better, faster and cheaper. But, are we blinded by technology? Isn’t there more to having a competitive edge as a CMI team?
Join Tom De Ruyck from Insites Consulting for an exploration into insight and the future of data analytics. How can companies make the most of the data and insights they already have? Are marketing and innovation teams close enough to consumers? Are organisations ready for a mindset of experimentation in a rapid changing world?
This event is free to MRS Members. For non members there is a £25 + VAT charge but MRS Company Partner employees can select this webinar as part of their speaker eve allocation through their Access Benefits.
He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia.
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©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk