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Online qual has seen massive growth, with strategic insight now regularly delivered using digital only or hybrid approaches. Andy Dexter and Anna Williams explain how four major brands have started to adopt these advanced approaches, showing the potential for fusing semiotics, social intelligence, AI and primary digital research to deliver additional depth and context at scale.
What you’ll learn:
Over the last few years, online qual has skyrocketed, and not only for fast turnaround evaluative projects - it’s becoming the norm for strategic insight to be delivered using digital only or hybrid approaches.
One trend driving this change is the ability to integrate AI-based analysis of huge unstructured data sets to the research process. This delivers sophisticated insight, without an exorbitant cost or compromising on timescales.
In July’s webinar, Andy Dexter and Anna Williams cover how four major brands have started to adopt these advanced approaches:
Speakers: Andy Dexter, Non-Executive Director, Verve (and Founder, Signoi); and Anna Williams, Executive Director, Verve
This event has taken place
CPS 2 free per year
Free
£25 + VAT
Please let us know if you have any accessibility requirements ahead of the event
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