New 2026 Benchmark Results and Buyer Sentiment: What the Latest Data Means for the Research Sector

Join GRBN for a timely webinar exploring the latest benchmark results and buyer sentiment findings — and what they mean for data quality, trust and decision-making across the research sector.

Andrew Cannon, on behalf of GRBN, will present the newest findings from the GRBN Online Buyers Sentiment Survey, showing how buyers currently view online sample quality, price and speed — and where sentiment is shifting.

Chuck Miller will unpack the newest GDQ/IA benchmark findings, offering a fresh view of current quality measures, emerging trends and plans to evolve the benchmark methodology and process.

Together, the findings offer a fresh view of the signals shaping the market, helping attendees understand changing buyer expectations and the latest developments in benchmarking data quality.

This webinar will be of particular interest to research leaders, buyers of sample and research services, data quality specialists, association representatives and anyone involved in improving trust and standards across the research supply chain.

What you will learn

• What the latest buyer sentiment findings reveal about perceptions of online sample quality, speed and price.
• How the newest GDQ/IA benchmark results are shaping understanding of current data quality performance.
• The key signals and trends emerging across the market — and what they may mean for research buyers and suppliers.
• Why these findings matter for strengthening trust, standards and decision-making across the research supply chain.

Speakers

Debrah Harding, GRBN and MRS (Chair)
Andrew Cannon, GRBN
Brian Lamar, Insights Association Council for Data Integrity
Chuck Miller, Insights Association
Anita Watkins, GRBN and Insights Association (Panel Moderator)