The global impact of breakfast programmes on children’s social skills

School breakfast clubs were initially designed to improve children’s health outcomes. But over time they’ve evolved to benefit more than just nutrition. Stephen Donejgrodzki and Matteo Saltalippi unpack the global research carried out on behalf of the Kellogg Company to show they also have a significant impact on the development of social skills, too.

IMRD2023 – Research for Good 
This Professional Webinar forms part of International Market Research Day 2023 which showcases ‘Research for Good’ in special events from across the globe.

Breakfast clubs were first launched to help children get a nutritious start to their school day. But it’s clear that they now offer children more than just food. Globally, they’ve had a significant impact on the development of children’s social skills too. 

In this webinar, Stephen Donejgrodzki and Matteo Saltalippi from Rare: Group talk through their research to understand the effect breakfast programmes have on children cross-culturally in five countries.

The research, carried out on behalf of the Kellogg Company, shows the importance of the breakfast programmes in the development of society. It highlights how breakfast clubs support the development of communication skills, benefit intra-peer relationships and also help improve behaviour.

This study has added to previous research (see Graham, Russo and Defeyter, 2015 and Harvey-Golding Golding et al., 2015) by finding new aspects of school breakfast programmes, which have a direct impact on students' social behaviour. Stephen and Matteo also give an insight into the methodology used to provide the results.

What you’ll learn:

• An understanding of the significance of breakfast programmes globally on the development of children’s social skills
• The importance of creating spaces where children/students can build an inter-age sense of community
• The questions raised and discussion around ethical concerns 
• An insight into the methodology used to provide the results