The Power of Cultural Insights

A Virginia Valentine Award Showcase

Virginia Valentine was a world leader in semiotic and cultural insight within the marketing industry and the MRS Award named in her memory, and founded by the Award’s sponsor Truth, is designed to recognise the relatively new and growing dynamic methodologies that challenge the way we research and think about marketing and brands.

“Cultural insight is an area of intense interest for me,” says Leanne Tomasevic, MD of Truth UK. “At Truth we were particularly keen to make this new award happen. I was always personally inspired by working by with Ginny, and learned a lot from her. She was one of the true innovators in the world of research.”

To celebrate the success of the Award, Leanne will be chairing an evening with 2012’s finalists, and eventual winners ESRO, presenting live versions of their papers:

Robots’ journey to the east: Using pioneering social media research technology to solve the market research challenges in China
Anna Af Hallstrom, BrainJuicer

Trends Town: Immersion in consumer and shopper trends
Karen Kidson, The Futures Company

Philips VIP Immersion
Izzy Pugh, Added Value UK

No place like home? Building happiness into dementia care
Becky Rowe, ESRO

Please join us for an evening celebrating the kind of work Ginny pioneered, including Truth’s own Award-nominated entry for the Best Innovation Award.

Time: 18.00-20.00 followed by drinks and networking