All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
AI and machine learning (ML) can help us understand consumers on a deeper level quantitatively, making time travel possible. How? We can use them to go back and collect data from the past, even when no survey may have been done.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.