An IJMR Lecture

Brexit, Trump, Macron… the last 12 months have certainly been eventful ones for opinion polling. Much discussion has ensued about the polls’ performance, some of which has been rather critical.

As the dust settles on the UK’s latest election, Simon Atkinson will review the recent experience of the pollsters in Britain and around the world. On the agenda:

  • A Very Peculiar Practice: how opinion polls differ from “conventional” market research
  • The polls’ performance in 2016/17 - set against their historical track record
  • Challenges facing the pollsters - some old, some new…
  • Measurement vs Predictions: making the distinction
  • Communication Matters: getting the message across

The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

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